Limited Space, the shopping centre media specialist, tells us that it is to invest in a number of new, high impact digital screens in order to create a cutting edge, responsive digital advertising network that will be worth in excess of GBP 30 million in advertising revenue by the end of 2017. With exclusive contracts […]
Shoppers approaching the Trafford Centre and TraffordCity in Manchester this week will see four huge new eye-catching digital advertisement screens, created by Perfect Fit Media, which have gone live for the first time. Following a four-month build process, the large-format sequential without motion digital media ‘Spectacular’ sites will show high quality brand aligned advertisers at […]
Captivate, North America’s leading location-based digital video network, today announced its expansion into Ottawa. This addition brings Captivate’s footprint to over 30 top markets including six of Canada’s largest metropolitan areas – Toronto, Vancouver, Montreal, Calgary, Edmonton and now Ottawa. Captivate will begin its expansion in Ottawa with six first-class buildings, which will include: World […]
8 Outdoor, the UK’s fastest growing digital out-of-home media owner, this week announced the launch of this large format digital screen at London Heathrow Terminal 5. Cennydd Roberts, CEO, 8 Outdoor, told us “The launch of the Terminal 5 Screen at Heathrow, in partnership with Land Rover, marks a very exciting time for 8 Outdoor. […]
xAd have put together this thought piece on marrying mobile and out of home advertising. As may believe believe, there is likely a massive opportunity in pairing both to drive marketing results and success. Two seemingly contradictory advertising tactics, out of home and mobile – actually have more in common than you might think. The […]
The Digital Place Based Advertising Association (DPAA) announced this week that it has released programmatic standards for the digital out-of-home industry, as part of an ongoing process to facilitate DOOH transactions. The standards will benefit all stakeholders – buyers, sellers, brands and the ad-tech community – by expanding opportunities for buyers to target audiences and […]
Grand Visual is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. Built on established ad serving technology and integrated with all major digital OOH network providers, QDOT addresses some of the complexities inherent in the diverse digital OOH eco-system, enabling advertisers […]
Retail Digital Signage Expo 2017 which is now Europe’s only annual event dedicated to retail digital signage takes place May 8-9, 2017 at Olympia, Grand Gallery during London Digital Signage Week. The Exhibition floor will feature over 70 suppliers, from screens and kiosks, integrators and AV specialists to content management, media players, networking solutions and […]
JCDecaux has launched City Channel, bringing business-focussed editorial and data to a commuter audience across rail D6 digital screens in the City of London. City Channel will comprise the latest business and financial news curated by PA (Press Association) and live, financial data (currencies, government bonds, precious metals) from Bloomberg, and weather updates – delivered […]
The Chicago Transit Authority (CTA) and Intersection are partnering to create a robust digital transit advertising network. The announcement says that by leveraging new technologies and adding 130 new digital displays, the enhanced digital network will improve the experience for CTA customers, drive new revenue for the Agency, and unlock dynamic, context-driven digital opportunities for […]
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