DailyDOOH

‘Churchie’s Drive-Thru Car Insurance’, created by WCRS, won the 2016 Creative Techniques award in Ocean Outdoor’s annual digital creative competition that fosters innovation in digital out of home and it’s great to see Ocean’s vehicle recognition technology now (properly) powering Churchill’s award-winning drive-thru diner… I think you will agree, this is very impressive creative; Churchie […]

Geopath, the not-for-profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the out-of-home industry, has chosen Streetlytics to power its new OOH audience measurement solution, MORE, slated to launch later this year. Streetlytics, from Citilabs, leverages data from its partner AirSage along with other […]

STRATACACHE, a leading provider of scalable, high-performance digital signage and retail marketing technologies, has formally announced the acquisition of the LIFT Network from Verifone. This was something first rumoured to be happening at #NRF17 earlier this year. VeriFone first acquired LIFT Retail Marketing Technology Inc. back in March 2012. LIFT is an interactive digital upsell […]

Six giant roadside full motion screens, covering three vitally important northern cities in the UK make up Forrest Media’s new ‘Northern FM Network’. Glasgow Western Gateway. 50sq.m giant landscape screen located just before the busiest road junction in the country, A82 at Anniesland Cross. Glasgow Central CityScreen. 65sq.m giant portrait screen situated overlooking Renfield Street […]

The Digital Place Based Advertising Association announced this week that Adcorp Media Group, which offers brands targeted, in-store supermarket media as well as graphic, digital and web design, has joined the rapidly growing trade marketing association. Barry Frey, President & CEO of DPAA told us in person at #dse2017 “Adcorp Media Group’s supermarket high-definition video […]

the7stars, founded in 2005 and described as the UK’s largest independent media agency has won London Southend Airport’s media planning and buying account after a competitive pitch. Dominic Ennis, the7stars, told us “We’re looking forward to working with London Southend Airport as its first media agency, offering strategic advice alongside bespoke media planning and buying […]

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign, planned and executed by Carat and Posterscope, is running on London Underground sites with wifi, and aims to […]

OUTFRONT Media Inc. (NYSE: OUT), announced this week that over 1,000 brands have now used the OUTFRONT Mobile Network. The OUTFRONT Mobile Network, a customized mobile ad delivery solution launched in November 2015 as a product on the ON Smart Media platform, is built upon its out-of-home (OOH) asset base and provides marketers with additional […]

OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the nation. Leveraging its live feed technology, OUTFRONT Media is displaying near real-time game scores at commuter rails, bus stations and digital screens to residents across various […]

Hyundai has confirmed that it will continue to maintain its presence on the iconic Piccadilly Lights which are undergoing a milestone transformation. Hyundai, which has advertised on Piccadilly Lights since 2011, says it intends to make full use of the new screen’s advanced technical and creative capabilities. Vasiliki Arvaniti, Portfolio Manager at Land Securities said […]