DailyDOOH

The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB has joined the rapidly growing trade marketing association. IPONWEB is a technology company who engineer bespoke programmatic platforms for publishers, advertisers and innovative technology companies across all media channels.

In an Australian first, a collaboration between the Australian Traffic Network and oOh!media will see simultaneous messages delivered to Melbourne commuters via Out Of Home and radio for health insurer ahm. Starting today for one week, the campaign will synchronise ahm’s Out Of Home and sponsored traffic report advertising, across six strategically located digital billboards […]

CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced this week the release of an updated LinkNYC privacy policy that outlines the superfast, free Wi-Fi network’s commitment to user privacy. The policy is changing to better reflect and clarify LinkNYC’s day-to-day privacy practices and make clear that: LinkNYC does not store […]

TouchTunes, the largest in-venue interactive music and entertainment platform available in 65,000 bars and restaurants, this week announced its exclusive partnership with UPshow, a leading social marketing and digital signage company that provides in-venue social TV entertainment. The new service, ‘TouchTunesTV Powered by UPshow’, makes the TouchTunes jukebox experience even better by transforming a bar […]

KBH Digital has partnered with c2c to deliver advertising solutions across the train operating company’s free on-board Wi-Fi and entertainment platform. Launch advertisers include travel specialist Villa Plus. The on-board entertainment (OBE) system, provided by GoMedia, will be available to all c2c rail users on all routes. KBH Digital will handle all advertising for the […]

Strathclyde Partnership for Transport (SPT) has announced that Exterion Media will be its media partner for the Glasgow Subway and Glasgow bus operations. The deal signals an exciting new period of growth for Glasgow transport systems, with Exterion Media being the largest transport media owner in the UK. Eric Stewart, Assistant Chief Executive (Operations) at […]

Following establishment in the French market back in 2015, Adcity, a proprietary brand of Havas Group has now been launched globally. We understand that in recent months more than 25 subsidiaries with 300 experts have been setup. The launch for the German market is scheduled for April 1, 2017 – yes, seriously, Ed. Adcity specializes […]

Ocean Outdoor and BBC Three have signed a deal which will see content from the TV channel made accessible via Ocean’s premium city centre wifi enabled screens. The partnership gives BBC Three access to 13 to 24-year-old adults and black minority ethnic audiences who register as light TV viewers but spend a considerable amount of […]

Admedia has announced its new large format digital screen network called Admedia Nexus – made up of large format landscape digital billboards that connect the UK’s top 20 conurbations. Admedia Nexus launches with 16 full motion D-48 screens, strategically positioned to target millions of drivers using the motorways connecting the UK’s top 20 conurbations. The Nexus screens provide an additional touchpoint, complimenting Admedia’s existing 6-Sheets and A3 washroom […]

This week, watch brand Seiko begin a digital campaign at London Heathrow Airport targeting passengers flying to Baselworld, the most important marketplace and trendsetting show for the world’s watch and jewellery industry. Utilising JCDecaux’s SmartCONTENT system, Seiko are able to specify exactly where and when their advertisement is displayed across Heathrow’s gateroom digital network based […]