Author Archive

Mall of Qatar Gets The @EspritDigital Treatment

Tuesday, March 7th, 2017

Maddie Cotterill

Word finally seems to be out about the business end of the rather nice, rather large digital advertising rollout that has been taking place these past few months in the Mall of Qatar by Elan Media using the Queen’s Award for Enterprise: International Trade 2016 winner, Esprit Digital. This is surely the first time ever […]

#SXSW Responsive Cities > #SmartCities

Monday, March 6th, 2017

Maddie Cotterill

At #SXSW this year we note that Max Oglebee, Head of Client Strategy, Design & Technologies, at Intersection and Jay Cross, President of Related Hudson Yards in NYC will be co-presenting a panel entitled ‘Responsive Cities > Smart Cities‘. Max and Jay’s panel will explore the vision, platform and people needed to create a responsive […]

Lamar Advertising Company Expands Media Footprint in Fort Collins

Monday, March 6th, 2017

Maddie Cotterill

Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, this week announced its new transit advertising contract with the City of Fort Collins. The agreement commenced January 1, 2017, and will allow local, regional and national brands to reach consumers through a variety of advertising displays managed […]

The West Hill Tower, @JCDecaux_UK’s 50th

Monday, March 6th, 2017

Maddie Cotterill

In a move that surely cements its leading position in UK Digital Out-of-Home, JCDecaux has added a new extra-large digital screen, The West Hill Tower, to its already impressive network that is fast approaching 600 million digital viewed impressions. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK told us “I am delighted we have reached […]

March for Giants Begins in Hong Kong, March 23

Monday, March 6th, 2017

Maddie Cotterill

A herd of digitally-generated 3D elephants is preparing to march across the world, crossing three continents in a spectacular first for digital out-of-home campaign – aiming to end the slaughter of endangered animals in Africa. Powered by Ocean Outdoor and created by 18 Feet & Rising, March for Giants will begin in Hong Kong on […]

Ian Mirmelstein joins @AdspaceNetworks

Friday, March 3rd, 2017

Maddie Cotterill

Adspace has hired Ian Mirmelstein as SVP of Digital Engagement. This is a newly created position at Adspace, designed to bridge the digital world and OOH advertising through data and technology innovations. Eric Steinert, Adspace EVP told us “In response to shifting advertiser needs, Adspace continues to evolve its DOOH platform to provide engaging video […]

New Piccadilly Lights Banner w/ Global Partners & @TeamGB

Wednesday, March 1st, 2017

Maddie Cotterill

Coca-Cola, Samsung and L’Oréal are the global launch partners for the new illuminated banner covering Piccadilly Lights whilst it awaits for its new Daktronics giant LED to be put in place. Whilst Samsung and Coca-Cola are already long term advertisers on the Piccadilly Circus site and both have confirmed their presence when the new Lights […]

‘Elan Live’ Control Centre At The Mall of Qatar

Wednesday, March 1st, 2017

Maddie Cotterill

ELAN Media, Qatar’s leading Out-of-home advertising business has given us an interesting behind the scenes glimpse of their content delivery to 242 digital screens operating in Mall of Qatar, Doha Festival City, and Ezdan Mall. Elan Live has three large screens including 2 digital MUPIs similar to those available in the malls and provides advertisers […]

King OOH Rebrands to Maximus

Tuesday, February 28th, 2017

Maddie Cotterill

King OOH, an independent UK supplier of out-of-home solutions has announced a full business rebrand to Maximus. The company is gearing up for growth by investing in people in sales, marketing and development and they’ve moved into a new bigger office in Westbourne Grove. There’s been some new billboards recently as well, the most recent […]

#dse2017 Approaching Projects Driven by Customer Experience

Tuesday, February 28th, 2017

Maddie Cotterill

Sixteen:Nine editor and longtime industry consultant Dave Haynes will be moderating and refereeing a midday panel at the Digital Out Of Home Strategy Summit on March 28, the day before the show floor opens at #dse2017 in Las Vegas. The panel title is ‘Approaching Projects Driven by Customer Experience. It is focused on looking at […]