Author Archive

U.S. Bound Targeted w/ @JCDecaux_UK SmartContent

Sunday, January 22nd, 2017

Maddie Cotterill

The Financial Times has booked London Heathrow Terminal 5’s gateroom digital panels on a pure destination-targeted basis as part of a new trading model devised by JCDecaux Airport, planned by Essence and bought via Bitposter. Alan Sullivan, Managing Director, JCDecaux Airport told us “We are delighted to have secured this DOOH first. SmartContent will be […]

Josko Grljevic joins @ExterionMediaUK

Friday, January 20th, 2017

Maddie Cotterill

Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) company, this week appointed Josko Grljevic to the newly created role of UK and Group Chief Technology Officer. Josko Grljevic will be leading the company’s transformation, as it continues the journey to becoming a Digital Media Company powered by data. He will be responsible for technology, new […]

Stephan Lavollee joins @JCDecaux_UK Board

Friday, January 20th, 2017

Maddie Cotterill

JCDecaux has appointed Stephan Lavollee to the newly created Board position of Digital Transformation and IT Director This new position is part of JCDecaux’s ongoing digital strategy and achieving the goal of doubling its current digital impressions to reach #onebillioneyeballs. In his new role, Stephan Lavollee will sit on the Board and report directly to Co-Chief […]

Programmatic Buying Capabilities Live in Belgium say Clear Channel Int’l

Thursday, January 19th, 2017

Maddie Cotterill

Clear Channel International (CCI), the international division of Clear Channel Outdoor (CCO) says that it has launched the first out-of-home programmatic buying tool with a guaranteed offer in Europe. Clear Channel International also announced plans for the continued roll-out of its programmatic capabilities across Europe, including details of a March launch in the UK. William […]

PlaceIQ Joins @DPAAorg

Wednesday, January 18th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association. For more than six years, PlaceIQ has provided location-based analytics and insights that have fueled […]

10 Curved @Daktronics LEDs Add to CentrO Mall, Oberhausen

Wednesday, January 18th, 2017

Maddie Cotterill

Unibail-Rodamco, a leading German shopping center company based in Dusseldorf, Germany who currently operate 25 shopping centers has improved the shopping experience at CentrO Mall in Oberhausen, Germany, by adding 10 curved LED displays. Daktronics (NASDAQ-DAKT) designed, manufactured and installed all of the displays this past summer to provide flexibility in content from advertising messages […]

Laysa Digital LLC Chooses @BroadSign

Wednesday, January 18th, 2017

Maddie Cotterill

BroadSign International, LLC’s automated digital out-of-home software has been selected by Laysa Digital LLC for its transit network in Russia. The initial conversion consists of 33 digital billboards on the busiest freeways in Moscow. Ruslan Jeludik, Managing Partner at Laysa Digital told us “We selected BroadSign’s platform as it is an affordable, professional tool that […]

New @CCOutdoorNA Airport Digital Media Network in Milwaukee County’s General Mitchell International Airport

Tuesday, January 17th, 2017

Maddie Cotterill

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced this week that it was selected, through a competitive bidding process, for a new five-year deal with Milwaukee County’s General Mitchell International Airport (GMIA) to provide a comprehensive digital media network throughout the […]

Dusty’s Outdoor Media Acquires Moore Outdoor Media

Tuesday, January 17th, 2017

Maddie Cotterill

Illinois-headquartered Dusty’s Outdoor Media has acquired Jackson, Tennessee based Moore Outdoor Media. Dusty’s Outdoor Media now owns 410 static billboard faces in Illinois, Indiana, Kentucky, and Tennessee.

The Rise of the Cross-Device Consumer

Sunday, January 15th, 2017

Maddie Cotterill

This week Mike Read, SVP Europe, Verto Analytics will be speaking at IAB UK’s first Research Breakfast of the year. He’ll be presenting insights on the cross-device digital consumers in the UK in the following session: The Rise of the Cross-Device Consumer where you will be able to learn about a day in the life […]