DailyDOOH

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]

The Digital Place Based Advertising Association (DPAA) is gearing up for its fourth annual private, curated, multi-day #CES2017 experience in Las Vegas, starting on January 2, 2017. The custom-tailored, member-only trip is being expanded this year in terms of participants as well as activities. For the first time, the DPAA excursion will include two tours: […]

The interesting news here is not that Ultra Chloraseptic, the brand behind the popular anaesthetic throat spray, is advertising, we quote “only when temperatures have dropped to a level likely to cause an increase in winter-related sore throats, colds and flus” (that’s old-hat and quite common these days) but that this is the FIRST TIME […]

Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI) the development of an automated programmatic Out-of-Home (OOH) buying solution – which will makes CCOA’s digital billboard inventory available to programmatic buyers via Rubicon Project’s Private Marketplace (PMP). The PMP will enable advertisers and brands to […]

We wondered if the email blast we received, namely “What’s cooking at Barco in the run-up to #ISE2017“ was giving us some sort of clue as to what to expect in Hall 12 booth 12-F100? Barco told us they were “getting ready to demonstrate the cream of the crop in the AV industry and would […]

With the activation of two Link Wi-Fi kiosks in the New Dorp neighborhood of Staten Island, CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced today that LinkNYC is now live in all five boroughs. Since Mayor Bill de Blasio announced the public launch of LinkNYC in February, nearly 600 Links […]

Founded by skin therapist Jane Wurwand, Dermalogica has been revolutionising skincare by shifting the beauty industry’s focus from cosmetics to skin health since 1986 and since 2013 when it opened its first stores to sell direct to the public, it has been doing a pretty good job at redefining what retail can be also – […]

#dse2017 the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks has announced its #dse2017 Through Your Lens Video Competition. This is designed to be a fun and interactive way to involve digital signage and audiovisual industry professionals in a video contest that invites people to […]

Retail Digital Signage Expo (RDSE) Europe’s leading annual event for the retail digital signage industry, has become an official participant in London Digital Signage Week as the exclusive industry event sponsor. To kick of London Digital Signage Week, #RDSE2017 will host a dedicated drinks reception at Olympia Exhibition Centre hosted by the #LDSW organisers, The […]

Exterion Media’s former Agency & Trading Director, George Rossides spoke to us this week about his new company ‘OOH Yes’, an independent, UK out-of-home media planning specialist. George Rossides told us “We will provide a service that elevates brand stature through smarter planning, focusing particularly on the digitalisation of outdoor formats to provide businesses with […]