DailyDOOH

Universal Sony Pictures Home Entertainment Australia is making it easy for shoppers this Christmas to select and buy the best DVD presents with its new ‘DVD Gift Selector’ digital campaign on oOh!media’s national EXCITE screen network in shopping centres. Shoppers are encouraged to be a ‘gifting hero’ by interacting with the ‘DVD Gift selector’ to […]

Out-of-home communications agency Posterscope has appointed Chris Daines formerly Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer. Chris Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and […]

The Digital Place Based Advertising Association (DPAA) announced this week that Mira, a crowd analytics platform that boosts the effectiveness of ad campaigns by introducing real-time targeting to digital out-of-home media, has joined the trade marketing association. Mira’s real-time location data and creative optimization algorithms help advertisers determine which creative assets would be most effective […]

Former Outsmart CEO Alan Brydon this week joined shopping centre media specialist Limited Space as a non-executive director. Alan Brydon joins immediately and will work with Limited Space co-founders Samantha Sida and Matt Gordon to accelerate the company’s growth plans as it begins expansion of its digital screen network and extends its portfolio to include […]

Clear Channel UK has announced the extension of their media sales partnership with Amscreen, which sees them continuing to sell advertising opportunities on the national screen network for a further three years. The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities across this 2700+ digital out-of-home network. The network reaches 18.4 […]

As many have hinted at before, premium out of home media owner Ocean Outdoor, has won the contract to operate the central London landmark Piccadilly Lights as part of a milestone upgrade to be undertaken by its owner, Land Securities. Tim Bleakley CEO of Ocean Outdoor told us “Ocean won this tender because we fully […]

Technology nonprofit Creative Chatter Communities is launching a Face of Giving campaign as a follow up to last year’s highly publicized Ultimate Selfie Campaign. Creative Chatter Communities has partnered with Camera360, one of the world’s leading camera apps with more than 600 million users, and numerous global leaders in digital out-of-home media, such as Lamar […]

Clear Channel Canada’s new digital display at Yorkville Village has gone live. The first phase of the digital roll-out includes a large format 11.5′ W 6.5′ H digital display, located directly inside the main avenue road entrance. The new digital display reaches Toronto’s most upscale audiences. 91% of the city’s luxury shoppers shop in the […]

This year it was leading UK digital media owner JCDecaux who picked up the ‘Reggie’ for ‘Best Original Digital Billboard’ at The DailyDOOH Gala Awards. It was awarded for their iconic Wandsworth Roundabout site which was launched in September 2016 and offers over 200 square metres of digital space. The superstructure delivers 2.6 million impressions every […]

Forget Black Friday, Cyber Monday and any other day inbetween for that matter. Facial recognition technology installed into Ocean’s large format digital screen on the main approach to Westfield London proves that men really do leave their Christmas shopping to the very last possible moment. Ocean Group director of marketing Richard Malton told us “Digital […]