Author Archive

Dynamic Adds Four New Digital Faces in Calgary

Tuesday, November 22nd, 2016

Maddie Cotterill

Dynamic Outdoor announced their expansion in Calgary, AB this week with four new 12’ x 24’ digital faces, two located on 52nd Street SE and two located on Barlow Trail. The 52nd Street SE location is a massive commuter route with three lanes of traffic in each direction, north and south, and targets commuters heading […]

TouchTunes Media’s #NationalJukeboxDay

Monday, November 21st, 2016

Maddie Cotterill

The day before US Thanksgiving is usually one of the biggest days in terms of bar attendance and TouchTunes, the largest interactive music and digital screen network (which is in over 65,000 bars and restaurants across North America) has, this year, partnered with National Calendar Day to officially declare the day before Thanksgiving as #NationalJukeboxDay. […]

Age UK Launches Geo-targeted DOOH Xmas Campaign

Monday, November 21st, 2016

Maddie Cotterill

This week, Age UK is launching a DOOH campaign to raise awareness about the plight of loneliness amongst older people over the festive period and, indeed, at other times of the year too. The activity will see the charity take its ‘No one should have no one at Christmas’ message nationwide in a geotargeted and […]

Carpooling, The Electronic Paper Way

Monday, November 21st, 2016

Maddie Cotterill

BePooler, a Swiss company, is claiming to have made strides in sustainable mobility by providing free parking spots to commuters carpooling to work. For the first time anywhere, these pre-booked parking spaces are clearly marked through the use of real-time epaper signs powered by Visionect… BePooler has partnered with Visionect in promoting sustainable mobility through […]

Phil Smith joins ISBA

Friday, November 18th, 2016

Maddie Cotterill

ISBA, the advertising trade body, has appointed Phil Smith as incoming director general to replace incumbent Mike Hughes who is retiring. Phil Smith is a former marketing director at Kraft and has previously sat on ISBA’s executive board – which he later went on to chair in tandem with his then current position as commercial […]

#IoT Analyst Firm, Machina Research Acquired by Gartner

Thursday, November 17th, 2016

Maddie Cotterill

As part of its strategy of expanding its #IoT research offerings we note that Gartner, the world’s leading information technology research and advisory company has acquired Machina Research. Over the last six years Machina Research has assembled a market-leading set of analysts, whilst its research focused on the Internet of Things. Founded in 2011, Machina […]

KBH Digital Signs Deal with National Express

Thursday, November 17th, 2016

Maddie Cotterill

KBH Digital has partnered with National Express, the UK’s largest provider of scheduled coach services, to deliver advertising solutions via on-board Wi-Fi and transport entertainment portals. Chris Tibbetts, National Express Group Head of Digital Solutions said “We’re totally committed to providing a first-class experience for the millions of people who travel with us each year […]

#SmartCities TECOM Group & @JCDecauxGlobal Dubai

Thursday, November 17th, 2016

Maddie Cotterill

In line with its commitment to create connected, dynamic and sustainable business communities, TECOM Group, a member of Dubai Holding, has entrusted JCDecaux SA (Euronext Paris: DEC) to develop state-of-the-art digital advertising solutions in Dubai Media City, Dubai Internet City and Dubai Knowledge Park. Described as a community transformation project, and part of a broader […]

ContextMedia Acquires AccentHealth

Thursday, November 17th, 2016

Maddie Cotterill

ContextMedia, the leading healthcare decision platform, announced this week that it will acquire AccentHealth, which provides best-in-class patient education at the point of care, in an all-cash purchase. Through this acquisition, ContextMedia becomes the largest healthcare decision platform at the point of care in the United States, with a rapidly growing reach across clinics, hospitals […]

500 Screens 4 @JCDecaux_UK’s Flagship LDN Network

Tuesday, November 15th, 2016

Maddie Cotterill

JCDecaux this week deployed its 500th digital screen as it continues the rollout of its flagship London Digital Network (LDN). JCDecaux’s LDN portfolio now delivers more than 100 million impressions and is set to grow to more than 200 million from 1,000 screens when the project is completed in Q1 2017. Having announced an extensive […]