Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced a five-year partnership extension with Austin-Bergstrom International Airport (ABIA) following a record year for passenger traffic. The new media program comes online in the first half of 2017 and includes the […]
The first in a new network of large-format digital advertising screens to be installed at UK Roadchef Motorway Service Areas has been unveiled at the Strensham Service Area on the M5. Nick Smith, CEO at Eloneex told us “Introducing this unique service area digital network is yet more proof of the growing influence of location […]
In an evolution of its wider Snapchat initiative, KFC UK and Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street. Snapchat’s snap to unlock feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH. The campaign, running on UK phone box ad sites […]
BroadSign International, LLC has been selected to power Dutch airport and petrol station displays by OOH agency, MMD Media. The first installations have been at the second largest airport in the Netherlands, Eindhoven Airport. LCD displays are located at check-in counters, duty free shops, restaurants, seating areas, luggage belts and departure hall gates. Danny van […]
JCDecaux this week begins its second annual festive ‘November Narrative’ by transforming digital screens across its UK-wide network into a captivating illustrated story with Monkey Mischief. Illustrated by Alison Edgson and written by award winning editor and writer, Elyssa Campbell-Barr, JCDecaux’s content division is running the 22-episode narrative playing out day by day across JCDecaux’s […]
Walkbase, a leading venue IoT analytics and marketing platform company, announced this week its expansion into the U.S. market by appointing widely-respected, former Gimbal executive Kevin Hunter as its President of the Americas. Walkbase has seen significant year-over-year growth in Europe since its founding in 2010, and recognized the untapped potential in the US marketplace […]
Limited Space Limited, the mall media specialist, has extended its outdoor advertising contract with Hammerson PLC for the next five years. The contract covers eight malls including premier locations such as Bullring in Birmingham and Cabot Circus in Bristol. Matt Gordon, CEO of Limited Space Limited, told us “We are delighted to have extended our […]
Wirepas and m2ocity, the leading French IoT operator, have partnered to provide scalable and reliable connectivity for Smart City applications, such as Smart Street Lighting. Wirepas is focused on providing the most reliable, optimized, scalable and easy to use device connectivity for its customers. Wirepas Connectivity is a de-centralized radio communications protocol that can be […]
oOh!media has launched New Zealand’s first retail audience measurement system – called CRAFT, the reach and frequency audience measurement system is based on multiple data sources that will give advertisers better insights to help generate effective campaign planning. Adam McGregor, oOh!’s General Manager New Zealand, told us “CRAFT has been designed specifically for the New […]
From Bonn to Budapest, Gijón to Dubrovnik, Bucharest and Prague – Thanks to Deutsche Telekom’s smart city initiatives, life in many of Europe’s metropoles is becoming more convenient. Building on its Internet of Things (IoT) expertise as well as its IT integration capabilities, the Group is introducing innovative smart city solutions all around Europe. Deutsche […]
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