DailyDOOH

SITO Mobile Ltd. (NASDAQ: SITO), a leading mobile engagement platform announced last week a data partnership with Ayuda Media Systems’ new spin-off Ayuda[x] Inc. to provide real-time mobile location data to advertising agencies and brand marketers making digital out-of-home (DOOH) and mobile media purchases and placements in the US. This partnership is intended to enrich […]

Alan Brydon, previously Chief Executive of Outsmart, is to join 8 Outdoor, the Digital Out of Home advertising business, as Non-Executive Board Director with immediate effect. 8 Outdoor currently has over 30 digital screens live across five cities. We are told that Alan’s appointment coincides with the next phase of 8 Outdoor’s expansion into new […]

Geopath Inc., the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry has announced that Scott Fiaschetti has joined the team as SVP, Strategy and Development. In this newly created role, Scott is responsible for leading the communication of Geopath’s rebrand, fueling adoption of the organization’s offerings, and […]

This week JCDecaux Airport have launched an innovative dynamic digital campaign across the Heathrow gateroom DAPs network to provide passengers with useful destination based information. The dynamic content displays the weather, temperature and time at the flight’s end destination and is triggered to begin running as individual gaterooms are declared open, ensuring the right passengers […]

The Digital Place Based Advertising Association (DPAA) announced this week that AdMobilize has joined the rapidly growing association. AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including […]

The UK’s authoritative advertising statistics, released today by the Advertising Association/Warc, show that UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum. The growth rate was 0.4 percentage points ahead of forecast, with adspend reaching a record £9,999m in total for the first six months of the year. Growth […]

The Digital Place Based Advertising Association (DPAA) announced this week that Magnetic 3D has joined the rapidly growing association and will be a sponsor of its annual Video Everywhere Summit, which will be held this week on October 27 at the Roosevelt Hotel in New York City. The Summit will bring together more than 700 […]

BroadSign International, LLC, provider of the most widely used digital out-of-home content management system, has hired Vince Banks as Vice President, Programmatic Sales Operations. Burr Smith, Chairman, President and CEO at BroadSign told us “Attaining BroadSign’s vision of a world where screens drive consumer satisfaction and commercial success is facilitated by equipping the industry with […]

Former Scala CEO Tom Nix has joined the Predict Ventures Advisory Board. Predict Ventures describes itself as the leader in big data audience solutions for top brands in TV and media. We’re told that under Tom’s guidance, Predict Ventures will focus on the development of new data services, products and business processes in the out […]

The Digital Place Based Advertising Association (DPAA) announced this week that PromoVu has joined the rapidly growing association. PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks. Barry Frey, president & CEO, DPAA told us “PromoVu’s visual detection and demographic analytic software enables digital […]