Author Archive

JCDecaux Wants #OneBillionEyeballs in 2017

Thursday, October 20th, 2016

Maddie Cotterill

JCDecaux, the UK’s largest Out-of-Home (OOH) advertising company, announced the week at its upfront, held with IAB UK, its plans to double its current digital impressions by hitting a milestone of one billion by the end of 2017. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “This is a significant step in the […]

#VideoEverywhereSummit Joint Promotion

Wednesday, October 19th, 2016

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced this week a #VideoEverywhereSummit joint promotion, in conjunction with sponsoring company AMI Entertainment, that will send an ad agency media professional to the June 2017 Cannes Lions Young Media Academy held at the Cannes Lions in France. The Young Media Academy is open to […]

#NYShowcase16 @NEC_Display’s Manhattan Tech Talk

Tuesday, October 18th, 2016

Maddie Cotterill

On Tuesday October 25, 2016 during New York Digital Signage Week, as part of NEC Display Solution’s New York Partner Showcase VIP Cocktail Reception, they have a new TV chat show style programme inspired by some of the work that we’ve done with them in both London and Amsterdam over the last 18 months. ‘Manhattan […]

16 Cities Join Transportation for America’s #SmartCities Collaborative

Tuesday, October 18th, 2016

Maddie Cotterill

Transportation for America (T4A) and Sidewalk Labs has announced the sixteen members of a new T4A Smart Cities Collaborative to explore how technology can improve urban mobility, creating a tangible new opportunity for the scores of ambitious cities that did not win or weren’t eligible for USDOT’s Smart City Challenge. Over the coming year, the […]

Resignation Media joins @DPAAorg

Tuesday, October 18th, 2016

Maddie Cotterill

Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the Digital Place Based Advertising Association (DPAA). CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos from YouTube talent, content partners as well as fans of Resignation Media’s theCHIVE.com website. The network is enabled through Roku […]

Brenden Theatres Signs Exclusive Contract w/ @ChristieNetwrks

Monday, October 17th, 2016

Maddie Cotterill

Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN) announced Monday the signing of an exclusive digital advertising contract with Brenden Theatres. With this addition of Brenden Theatres’ innovative sites, CEN is now present in 76% of the Top 25 DMAs, and is proud to include San Francisco, Denver, Salt […]

Signkick Marketplaces Launches w/ @JCDecaux_be

Monday, October 17th, 2016

Maddie Cotterill

Signkick has announced the launch of their partnership with JCDecaux Belgium which provided an online purchase platform for consumers and small businesses. Monaffiche.be is a publicly viewable direct-purchase website which allows consumers and small businesses to view and buy JCDecaux’s advertising locations across Belgium. The website uses up to date availability information and enables the […]

Elizabeth Hillerby and Richard Young join @HeathrowExpress

Friday, October 14th, 2016

Maddie Cotterill

Heathrow Express has recently made two new senior appointments. Based at the head office in Heathrow, Elizabeth Hillerby has joined as Head of Marketing and Richard Young as Sales and Distribution Manager. Elizabeth Hillerby replaced Jo Briody who held the post on a temporary basis. Results orientated Hillerby has 13 years’ experience in the leisure, […]

Mastercard Offers Free Travel on London Transport To promote Android Pay Partnership

Friday, October 14th, 2016

Maddie Cotterill

Posterscope this week launched Mastercard’s first locally targeted digital OOH advertising campaign in support of the technology company’s partnership with Android Pay. MasterCard is kindly offering pay-as-you-go passengers the opportunity to travel for free on the TfL network for four consecutive Mondays during October, when they tap in with their Mastercard in Android Pay. The […]

Joel Melby joins @OutfrontMediaUS as CTO

Friday, October 14th, 2016

Maddie Cotterill

OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, has announced the hire of Joel Melby, who will serve as the company’s Chief Technology Officer. In his new role, Melby will oversee the development and engineering team that is building OUTFRONT Media’s ON Smart Media platform, reporting to Andy Sriubas, […]