Author Archive

Christie Experiential Network Sign Exclusive Contract w/ MJR Digital Cinemas

Thursday, October 13th, 2016

Maddie Cotterill

Allure, a Christie Digital Systems USA, Inc. company, and Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions has announced the signing of an exclusive digital advertising contract with MJR Digital Cinemas. CEN, the world’s first experiential media network in theaters, is fueled by its game-changing and highly engaging […]

Subway Riders Scan Snapchat Codes in Stations

Thursday, October 13th, 2016

Maddie Cotterill

Coinciding with the theater release for Universal Pictures’ thriller The Girl on the Train, Kinetic in North America has executed a unique, first-to-market campaign utilizing Snapchat codes as powerful promotional tools. A longtime Snapchat advertiser, Universal Pictures and Kinetic – with strategic contributions from Maxus – placed billboards featuring the codes and the cryptic line […]

JCDecaux Nice Street furniture Contract

Thursday, October 13th, 2016

Maddie Cotterill

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender, its street furniture contract with the city of Nice (340,000 inhabitants) has been renewed and extended for 12 years. Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are very happy to have […]

Vision Media Management Acquires Cinema Scene Marketing

Wednesday, October 12th, 2016

Maddie Cotterill

Vision Media Management has acquired Cinema Scene Marketing. We are told that the combined Vision and Cinema Scene capabilities will allow its customers including studios and consumer brands to more effectively design, plan, and execute seamless promotional campaigns by utilizing exceptional physical and digital marketing assets and that synergy will foster maximum consumer impact through […]

British Land Secures 100 Screen Portfolio Deal w/ @clearchanneluk

Wednesday, October 12th, 2016

Maddie Cotterill

British Land has signed a significant digital advertising contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision to create Places People Prefer by enlivening the consumer experience in response to changing modern consumer lifestyles. David Isom, Commercialisation Manager […]

TfL Awards @Outdoor_plus £13m Digital Screen Contract

Wednesday, October 12th, 2016

Maddie Cotterill

As it undertakes a widespread installation of digital screens in London underpasses, Transport for London (TfL) has selected Outdoor Plus as its advertising partner, Outdoor Plus will introduce new digital screens at six road underpass locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley […]

oOh!media AUD 60M Capital Raise

Wednesday, October 12th, 2016

Maddie Cotterill

oOh!media Limited (ASX: OML; oOh!) has announced that it has successfully completed an institutional placement to raise AUD 60 million through the issue of approximately 12.6 million new shares (the Offer), as announced on Tuesday, October 11, 2016. The placement price of AUD 4.75 per new share (Offer Price), represents a 2.9% discount to the […]

Clear Channel Airports Signs 4-Year Agreement w/ PUJ

Tuesday, October 11th, 2016

Maddie Cotterill

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced that it has signed a new four-year partnership with the Corporacion Aeroportuaria Del Este, S.A.S. (CAE) for the advertising concession at the Punta Cana International Airport (PUJ) in the Dominican Republic. […]

Amscreen Announce #SmartCities Plans

Tuesday, October 11th, 2016

Maddie Cotterill

Amscreen has announced some of its plans to drive the development of ‘smart city’ based products across Europe’s urban landscapes. The new portfolio of products from Amscreen is tailored towards local authorities, telcos and media owners who are increasingly looking to modernise and improve on the value delivered to the general public by traditional street […]

oOh!media Acquires ECN’s Australian Business

Monday, October 10th, 2016

Maddie Cotterill

oOh!media (ASX:OML) today announced its fourth acquisition within the past 12 months with the AUD 68.5 million purchase of Executive Channel International’s Australia business (ECN) national network of digital screens in office towers and classic advertising displays in carparks. oOh! Chief Executive Brendon Cook told us that the acquisition provides advertisers new opportunities to engage […]