Author Archive

Team GB & @OceanOutdoorUK Tokyo 2020 Partnership

Monday, October 10th, 2016

Maddie Cotterill

Team GB and premium out of home media owner Ocean have extended their exclusive content partnership up to and including the Olympic Games, Tokyo 2020. The collaboration includes action from the Pyeongchang 2018 Olympic Games. During Rio 2016, Ocean broadcast more than 20,000 hours of exclusive Team GB content, creating a unique national broadcast channel […]

The Rise of the Tomb Raider (Literally) in Times Square

Sunday, October 9th, 2016

Maddie Cotterill

Liquid Advertising, the ad agency of record for Square Enix, and Out of Home America Wilkins Media (OOHA/Wilkins Media), the billboard’s experiential media producer, have created a 3D billboard at 52nd Street and Broadway, featuring a real Jeep Wrangler and evaporative, environmentally friendly snow in ‘blizzard conditions’. Patrick Runco, Vice President, Executive Creative Director of […]

Frank Luntz 2 Speak at #VideoEverywhereSummit

Sunday, October 9th, 2016

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) has announced that renowned pollster and brand messaging expert Dr. Frank Luntz will be a featured speaker at the association’s 2016 #VideoEverywhereSummit. The 9th annual gathering of more than 700 delegates representing brands, agencies, digital place-based networks, ad tech, mobile/location companies, data firms and others from the full […]

Buy Me Media

Friday, October 7th, 2016

Maddie Cotterill

Former associate director at Airport Media Mike Cleary has launched a new agency in Manchester. Buy Me Media Ltd. Mike has been selling media for over 20 years, having worked in Press, Outdoor, radio and magazines. He told us that he doesn’t plan to change the whole concept of media planning but with his experience […]

COC Partners w/ @CineplexDigital Media & BT/A Advertising

Wednesday, October 5th, 2016

Maddie Cotterill

This fall the Canadian Opera Company unveils the addition of a digital interactive multi-media wall to the Four Seasons Centre for the Performing Arts. Located within the glass-enclosed Isadore and Rosalie Sharp City Room of the opera house, the introduction of the multi-media wall is an exciting initiative to enliven the lobby area during performances […]

APN Outdoor Adds Another chapter to Brisbane’s Digital Outdoor Story

Wednesday, October 5th, 2016

Maddie Cotterill

APN Outdoor, continues to move from strength to strength in Australia, with a new Elite Screen joining their portfolio situated atop one of Brisbane’s most iconic landmarks, Story Bridge. The newly installed 15 x 4.5m digital billboard, claims prime real estate, towering above three lanes of inbound traffic. With 3.5 million contacts a fortnight, the […]

#LinkNYC Celebrates First 500,000 Users

Tuesday, October 4th, 2016

Maddie Cotterill

LinkNYC announced this week that as of the end of September, 576,321 people – more than the entire population of Atlanta, Miami, or Oakland, Ed, have signed up to use its super-fast, gigabit Wi-Fi service. LinkNYC’s Wi-Fi has been used more than 26 million times since the first-of-its-kind network launched last February. Jen Hensley, General […]

Here’s Our #NYDSW Video Ad on the MTA OTG Network

Tuesday, October 4th, 2016

Maddie Cotterill

As part of the promotional efforts to increase awareness of New York Digital Signage Week, the New York Metropolitan Transportation Authority (MTA) is now running a series of video spots on its ‘On the Go Network’ of digital screens throughout the city. The campaign started Oct 1 and runs to Oct 28, 2016 in support of, and ahead […]

Outdoor Plus Split Screens to Run Live FT news

Monday, October 3rd, 2016

Maddie Cotterill

Santander International is the first advertiser to take advantage of the innovative new partnership between the Financial Times and Outdoor Plus, which will see Outdoor Plus split its screens to run live news headlines and images from the Financial Times on one-third of the screen, whilst simultaneously running advertising from Santander. The partnership enables both […]

Christie Experiential Network Announces 38th Theatre Circuit Under Contract

Monday, October 3rd, 2016

Maddie Cotterill

Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home solutions, is proud to announce the recent signing of the 38th theatre circuit to join its revolutionary advertising network. Consumer engagement and differentiated experiences are themes echoed by Paul Glantz, CEO, Emagine […]