Promotion of the much anticipated new autobiography by Warwickshire and England cricketer Jonathan Trott is playing out to big audiences in a dynamic advertising campaign across the Elonex digital network. In an exclusive advertising deal, the book’s launch promotion is being broadcast on Elonex roadside digital screens close to Trott’s home ground of Edgbaston, and […]
Dentsu Aegis Network this week announced the acquisition of C2C Outdoor, a boutique out-of-home agency. C2C Outdoor will now be powered by Posterscope US, the group’s out- of-home specialist agency, and will transition to operating as Posterscope over the next few months. Posterscope believe that C2C Outdoor complements its acquisition in May of Liveposter, a […]
The Internet Advertising Bureau UK’s (IAB) UK Digital Upfronts (which now includes a JCDecaux specific event on October 19, 2016) will be taking place in various venues across London from Friday October 14 to October 21, 2016. Like all upfronts, the IAB event is a showcase of premium digital advertising opportunities from some of the […]
As we told the world first in our story,’The Boston Tea Party‘ lat last week, it has now been officially announced that OUTFRONT Media Inc. (NYSE: OUT) has, subject to a definitive agreement, been granted the right to advertise on the Massachusetts Bay Transportation Authority’s (MBTA) subways, buses and commuter rail. These new assets will […]
Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, officially launched its new brand Monday at its annual board of directors meeting in New York City. Geopath is the not-for-profit organization that independently audits and reports ratings for out of home advertising, such as billboards, street furniture, and transit advertising, throughout the United […]
With the Outsmart/Route offices in London looking and feeling a lot like the Mary Celeste at the moment it’s good news that Route has effectively been renewed until 2023 with funding of over GBP 20 million from the UK OOH industry. The Outsmart offices – once jointly shared with Route are all locked up now […]
Impax Media, the leading provider of grocery retailer in-store video networks in Canada, announces the launch of its first two retailer networks in the U.S. The Key Food supermarket in Valley Steam, NY, and the Compare Foods supermarket in Freeport, NY, took leadership positions in offering the grocery TV network to their customers. The networks […]
JCDecaux this week announced its first HR appointment to the board with the hire of Natasha Adams as the company’s HR Director. Natasha has 13 years’ experience in the media sector, and will sit on the board of JCDecaux UK reporting directly to Philip Thomas, Co-Chief Executive Officer. We are told that she will play […]
Out of Home business oOh!media will extend the growth of its market-leading digital advertising network in New Zealand after winning long-term agreements with four major retail property owners. oOh! has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay, New Zealand’s newest and most exciting waterfront development project in Auckland. It also […]
LinkNYC is making the announcement below that in response to some users ‘monopolizing’ the Link kiosks – “Know what I mean? Know what I mean? Nudge, nudge. Wink wink. Say no more” – they are removing web browsing on all Link tablets while they work with the City and community to explore potential solutions, like […]
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