DailyDOOH

Adams + Fairway Outdoor Advertising, and venture-backed technology company, AdMobilize, this week announced a strategic partnership to test real-time vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami-based AdMobilize provides real-time intelligent analytics on both vehicle and pedestrian traffic for out-of-home media companies and retailers worldwide. AdMobilize has developed a scalable […]

JCDecaux SA (Euronext Paris: DEC) has announced that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has won the competitive tender for advertising bus shelter contract awarded by the Bureau of Transportation, Tokyo Metropolitan Government, for a minimum duration of 15 years. This exclusive contract is the largest bus shelter […]

A super-sized spooky Out-of-Home campaign was launched this week by Sony Pictures together with JCDecaux, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas on Monday. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station […]

Ocean today has unveiled a step change in the way advertisers can target drivers using pioneering out of home vehicle recognition technology. Developed and tested over the past 12 months, vehicle recognition rolls out for the first time with a campaign featuring the All-New Renault Mégane. Vehicle recognition uses cameras positioned at Digital Out Of […]

WPP’s Out of Home agency Kinetic Worldwide has just unveiled one of the largest blockbuster movie signage dominations in Times Square for Universal Studios ‘The Secret Life of Pets’. Have you ever wondered what your pets do when you’re not home? The Today Show asked viewers this question last Wednesday as it showcased Kinetic’s billboard […]

APN Outdoor’s commitment to research continues with the release of research snapshot, Outnumbered, to market today. Outnumbered, produced as both an online and hardcopy book, filled with insights into all of APN Outdoor’s formats, is further proof that they are heavily committed to the investment in and proliferation of market leading research, to propagate their […]

Screenfeed, the Digital Signage Content Store, who are based in the U.S. have been growing their business globally for years now and currently support customers on five continents. With this year’s Summer Games happening in Rio, Screenfeed is targeting European customers by offering complete coverage of the event for digital signage in English, Spanish, German, […]

Creative Review has teamed up with JCDecaux once again to showcase graduate art and design talent across digital screens from July 11-31, 2016. Creative Review selected degree show artwork from universities and colleges across the UK, with their pick of 2016’s graduate work, including illustration, photography and graphic design. The work of 10 graduates will […]

The Lausanne region public transport (tl) companies have awarded three commercial advertising tenders in and on vehicles, including métro m1 and m2 stations with effect from January 1, 2017. APG|SGA has won two of these and will be responsible for marketing all the tl’s interior analogue and digital spaces (all buses and métro). Daniel Flück, […]

Helen Weisinger is joining Outdoor Plus as its Chief Client Officer. Helen’s remit will be to get closer to advertisers and their agencies, enabling them to capitalize on the huge new opportunities created by technology, data and creativity. Helen will report to Jonathan Lewis and sit on the company’s executive board along with Grant Branfoot […]