Author Archive

JCDecaux Airport launch ‘TECH IN TRANSIT’ Study

Thursday, May 26th, 2016

Maddie Cotterill

This week JCDecaux Airport UK launched their year long study, Tech in Transit, to the market. The technology sector is a key category for JCDecaux Airport UK and given its fast moving nature, they told us that there was a clear need to expand their knowledge on this dynamic and exciting industry. For this study, […]

Launch of Partisan Communications

Wednesday, May 25th, 2016

Maddie Cotterill

This week sees the launch of Partisan, a contemporary communications agency that places Out of Home media – in all its formats, environments and emergent technologies – at the forefront of communication solutions they devise for Advertisers. Partisan is the creation of Kevin Shute and Richard Blackburn, two experienced operators with a unique perspective on […]

Royal Highland Show Goes ‘Bullish’ on @8outdoormedia

Tuesday, May 24th, 2016

Maddie Cotterill

The Royal Highland Show has commissioned a 50ft ‘snorting’ bull on Edinburgh’s largest Outdoor site to bring the fun of the show to motorists passing by. The Royal Highland Show is featuring a specially constructed snorting bull on 8 Outdoor’s landmark Baxter’s Place roadside banner site in Edinburgh. The special build is programmed to intermittently […]

#TeaseLondon Could Win You £160K Media Spend

Monday, May 23rd, 2016

Maddie Cotterill

To celebrate the launch of their new video, Eyetease, the company famed for bringing digital advertising technology to the roofs of London taxis, will be giving away £160,000 worth of free advertising on over 400 taxitop screens in London, in partnership with Verifone Media. The competition is open to startups and SMEs and asks entrants […]

Oxford Street’s Bus Shelters Complete

Monday, May 23rd, 2016

Maddie Cotterill

JCDecaux today launches its digitisation of Europe’s busiest shopping destination, Oxford Street with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams. Spencer Berwin, Co-CEO at JCDecaux UK told us “We are committed to making London the global showcase of […]

Mashable’s Ben Maher joins @JCDecaux_UK

Friday, May 20th, 2016

Maddie Cotterill

JCDecaux today announced the appointment of Mashable’s Ben Maher as Sales and Partnerships Director, and the promotion of Dallas Wiles to Commercial Director. Both roles will report into Spencer Berwin, who was recently promoted from MD Sales UK to Co-CEO at the company. Ben Maher will be joining JCDecaux from digital media website Mashable, where […]

Virtual @OceanOutdoorUK Blood Donors

Thursday, May 19th, 2016

Maddie Cotterill

NHS Blood and Transplant this week launched a new digital out of home campaign to highlight the life-saving power of blood donation. The campaign, one of the winners of Ocean Outdoor’s annual digital out of home competition, uses innovative augmented reality technology to encourage the public to offer a virtual blood donation via an iphone. […]

JCDecaux Dynamic Announces SmartCONTENT

Wednesday, May 18th, 2016

Maddie Cotterill

Alex Matthews, MD at JCDecaux’s global digital creative hub Dynamic, announced yesterday at The DailyDOOH Media Summit, the launch of SmartCONTENT, a CMS platform for dynamic ad delivery of DOOH campaigns. The global hub has developed its CMS SmartCONTENT providing a managed or self-service platform to serve the right creative, at the right time to […]

Jaguar Brings The F-PACE To Life at LHR

Wednesday, May 18th, 2016

Maddie Cotterill

One of Britain’s most iconic luxury motor brands, Jaguar, has begun a four week campaign at London’s Heathrow Airport to support the global launch of the F-PACE, their first high performance SUV. To bring the F-PACE to life, Jaguar have implemented a unique experiential campaign in the heart of Terminal 5, Heathrow’s busiest terminal welcoming […]

Starbucks #FrappucinoHappyHour

Tuesday, May 17th, 2016

Maddie Cotterill

You know it’s nearly summer when the annual Starbucks #FrappucinoHappyHour comes around – this sees ‘Frap lovers’ enjoy half price off their favourite drink for 10 days. This year, to build more coverage and drive awareness on the streets of London, Verifone Media and Starbucks have launched a DigitalTops campaign. Verifone Media’s HD LCD DigitalTop […]