This week, Esprit Digital joined an elite group of British companies who have been recognised for continued success in international trade. As a Queen’s Award winner the company has received an invitation to attend a special reception at Buckingham Palace with HM The Queen this coming July. For many years Esprit has exported bespoke advertising […]
tenthavenue’s shopper agency S2B announced today that it has launched ‘BuyPoint,’ a new shopper content and media tool that fuses purchase data with in-store planning intelligence to enable marketers to optimize in-store content and placements towards improved sales and ROI. The new tool, powered by purchase panel and survey data from consumer insights company InfoScout, […]
Tess Thomson joins City Outdoor Media Ltd. as National Sales Director and will have the responsibility of representing City Outdoor at all levels of client service across the industry promoting the brand to new and existing clients. Tess brings with her 12 years of experience in Out of Home and joins from Signature Outdoor where […]
iDklic has won a new network of 260 independent pharmacies in Belgium, all of them clients of the Belmedis group, Belgium’s second biggest wholesaler distributor. iDklic will operate the network as well as handle advertising sales on this project and which will see nearly all 260 pharmacies be equipped by June 1, 2016. iDklic, a […]
L’Oréal Paris has launched an exclusive digital out of home and experiential campaign at Westfield London to support the launch of its Studio Pro hair styling range. The campaign, which runs until April 10, 2016 on Ocean’s Eat Street screen at Westfield London, was created by Rare Breed with planning through Maxus London and Kinetic. […]
Some interesting research from the mobile side of our industry points to the fact that investing in mobile apps may bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of stores in the next decade According to the UK’s leading mobile app developers, Apadmi, research conducted by […]
Ocean has conducted its first industry study which forecasts growth potential for DOOH compared with mobile and video on demand. Inspiring, Exciting and Versatile were just three emotions that advertising people associate with digital out of home, a medium which is predicted to grow faster than mobile and video on demand over the next five […]
TransitScreen, Inc. has raised an additional $800k of seed capital to expand its sales and product offering for the real estate tech and smart cities markets. The Washington, DC-based company has now raised a total of $1.5 million in funding. CEO Matt Caywood told us “Globally, transportation has changed more in the last five years […]
BackLite Media FZ-LLC has won the exclusive rights to be the sales house for the new City Walk Mall in Dubai. BackLite will be responsible for all sales on City Walk’s digital and static signs for the next three years. BackLite Media’s Managing Director James Bicknell told us “Meraas’s conceptualization for CITY WALK is an […]
Clear Channel’s super premium digital brand, Storm, has unveiled their latest site, Storm Mancunian Junction. Situated on Mancunian Way in Manchester, close to Manchester Piccadilly train station, Storm Mancunian Junction is the twenty-second site in Storm’s expanding portfolio and a landmark Out of Home site in the North West; incorporating state-of-the-art screen technologies with the […]
Follow DailyDOOH