We thought it was just the Ministry of New Media that put together colourful, interesting, thought-provoking printed publications for the industry but it seems not with the arrival at DailyDOOH Towers earlier this week of The OutLook, described as a collection of love letters to the medium penned by a variety of ad industry professionals… […]
Signagelive and Monaco based Cedemo have been selected by the world’s largest video gaming retailer to rollout a Pan-European digital signage network, aimed at increasing customer engagement and driving in-store sales through the display of targeted commercial content. The digital signage network has been deployed across 1,000 stores in five European countries to date. The […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, this week OFFICIALLY launched the digital transformation of the bus shelter network in London following the award by Transport for London (TfL) of the world’s largest bus shelter advertising concession. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, told us […]
With a myriad of historical and architectural landmarks, a restless nightlife, and world renowned gastronomy and fashion, Rome caters to a distinguished demographic. It was therefore natural to see the nearby Fiumicino Airport upping its game to display advertisements from premium brands for whom proper representation is sacrosanct. With 40 million passengers served in 2015 […]
Exterion Media is challenging people to come up with an award-worthy DOOH campaign using one of their interactive pods at Westfield London as a creative canvas – the iconic 57-inch vinyl-wrapped pods support smartphone interaction and are beacon and touchscreen-enabled, providing a completely unique platform to engage and excite the 3.4m shoppers who visit the […]
We assume that it is, Pristine Screen’s Tom Milner, looking forward to #dse2016… Email tom.milner@pristine-screen.com if you want to meet up.
Our NA Editor Gail Chiasson looks forward to warmer weather in Las Vegas during #dse2016… Email gchiasson@dailydooh.com if you believe that you are worthy of an interview.
EM Ventures, a division of Exterion Media focused solely on connecting start-up businesses with fast growth potential to urban audiences, will soon launch a new funding initiative for start-ups – this surely, is similar to Nurture, JCDecaux’s new division, which is working with Crowdfunder to find start-up businesses who want to grow? Ed. Since its […]
JCDecaux has launches its MyLondon panel with 5,000 respondents as well as a location-based behaviour application that will hopefully deliver new insight into the urban audience. Allegedly people living and working in London differ to the rest of Britain when it comes to media behaviour and opinions which is why JCDecaux has launched a dedicated […]
Media advertising owner and manufacturer of digital rooftop taxi advertising, Metropolis has announced a strategic alliance with C & S Taxis London and at the same time, rebranded itself as Metropolis Digital Outdoor which it believes, more accurately positions the business in the market. Danny Faughnan, CEO of Metropolis, told us “C & S Taxis […]
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