Kinetic Worldwide announced this week the launch of ‘Social Amplification Score’ (SAS) – a measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home media spend. SAS analyzes social media data across Twitter, Facebook, Instagram and Tumblr – identifying which social posts are directly attributable to OOH campaigns. […]
JCDecaux has been shortlisted for the British Media Awards 2016 for its world-first out-of-home campaign for Universal Pictures, which transformed London Waterloo into the Jurassic World theme park last year in the lead-up to the movie’s release. It was announced this week that JCDecaux has been shortlisted for Commercial Campaign of the Year at the 2016 […]
Award-winning technology company Eyetease, famed for bringing digital rooftop advertising to London taxis, has today announced the launch of their London-based, Research and Development focused innovation lab, to coincide with their sixth birthday. Eyetease have created the facility in direct response to what they view as the lack of R&D in London, the STEM skills […]
Crimtan has signed a multi-year partnership deal with Primesight. Crimtan’s proprietary technology allows Primesight to provide its clients with the ability to amplify their OOH campaigns with location-based digital display advertising targeting web and app users in the same locations as their outdoor activity. Using Crimtan’s advanced hyperlocal targeting ability, digital advertising can be delivered […]
Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]
NEC Display Solutions Europe concluded a successful #ISE2016 showcasing ‘your world is our showroom’. #ISE2016, this year extended to include an extra day, highlighted NEC’s innovation in LCD, LED and Laser technologies, touch and interactivity and sensor technologies. Each were showcased in a unique application-focused showroom created with key NEC ecosystem partners. Stefanie Corinth, Senior […]
Talon is one of just five highlighted businesses in the Creative Industries sector, and one of 245 new companies listed, in the annual 1000 Companies to Inspire Britain report, from the London Stock Exchange. The annual report, now in its third year, identifies the UK’s most exciting and dynamic small and medium-sized enterprises. Selection criteria […]
oOh!media has recorded Net Profit of AUS$ 28.5 Million for 2015 – exceeding its forecasts by a massive 28%. Digital revenue for the company jumped 47 per cent on the previous year – interestingly this represents 31.9% of the total Group revenue. oOh!media’s CEO Brendon Cook told us “oOh!media achieved significant inventory growth in 2015 […]
In a major new acquisition for the out of home industry, Outdoor Plus has secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. The One, a brand new development located next to Hyde Park and positioned at either end of the Piccadilly Underpass in […]
Australia’s largest reaching Out Of Home company, oOh!media, has announced that it has won the rights to new mobile and online opportunities as part of a new long term contract win with Melbourne Airport including the new domestic terminal – T4. In a first for oOh!, the company has won exclusive rights to sell advertising […]
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