Today, Sainsbury’s launches a nationwide dynamic digital out of home campaign, to continue to be front of mind throughout the longer summer days. Ellie Dixon, campaign manager, Sainsbury’s, said “The nations’ love of longer evenings offered us an amazing opportunity to combine data and our Living Well brand message with something unique and specifically tailored […]
Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced that Bangor International Airport (BGR) has awarded it a new five-year, exclusive contract to provide a comprehensive digital and print media network. The new program is scheduled for installation this month and […]
Bitposter has announced it has signed up the 20th independent agency to its general marketplace, which launched in Q1 2017. Award-winning full service digital agency Jellyfish joins the Bitposter platform; the latest in a number of signatories; including full service digital agency Agenda21, advertising and marketing agency Dewynters, hyper local agency DAC, and education specialist […]
Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home industry, this week announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are : – Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, is a seasoned digital media strategist, with […]
OUTFRONT Media Inc. (NYSE: OUT) today announced a campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements using GIPHY, described as the world’s first and largest GIF search engine. OUTFRONT will be integrating full-motion GIFs on its ON Smart Media Liveboard technology in Boston’s commuter rail […]
International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home campaign to bring the picture perfect Italian lifestyle to high streets across the United Kingdom. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
It was announced this week that Primesight has retained the Network Rail contract for roadside advertising panels in a deal worth GBP 125m. The new seven-year contract is the single biggest roadside contract in the UK and is made up of over 2,000 billboards. The reappointment follows a competitive tender process and allows Primesight exclusive […]
Pikasso has won the exclusive advertising concession of ABC Verdun which will open its doors to the public on July 28, 2017. Antonio Vincenti, Chairman & CEO of Pikasso,yold us “We are very honoured to have been selected by ABC Verdun to manage the advertising of this very special shopping mall by all means: its […]
The Digital Place Based Advertising Association (DPAA) announced this week that Ubimo, a leading location intelligence technology company, has joined the organization. Kelly Lawler, VP of Sales, Ubimo, said, “We are eager to immerse ourselves in the DOOH space since there is such great synergy there with mobile. Joining DPAA will provide us access to […]
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