Author Archive

FirstGroup @ExterionMediaUK South Western Rail Franchise

Friday, July 7th, 2017

Maddie Cotterill

FirstGroup today announced Exterion Media as its media partner for the new South Western rail franchise. Exterion Media takes over the contract from JCDecaux, which has held the South West Trains (SWT) contract for a number of years. The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail […]

Just The Hits From @ScreenvisionLLC

Friday, July 7th, 2017

Maddie Cotterill

Screenvision Media has unveiled a way to simplify cinema ad sales for companies that just want to buy the ‘hits’. At an upfront presentation to buyers, the firm will introduce what it calls ’10 Pack’ deals, enabling sponsors to just buy time ahead of what Screenvision believes will be the year’s 10 most popular films. […]

#OOH @AdSemble Open Display

Thursday, July 6th, 2017

Maddie Cotterill

AdSemble Open Display is described as the first ever platform that lets the user harness the power, reach and scale of high definition digital billboards to instantly advertise to hundreds of thousands of people. It works like this: – Set Weekly Budget. The more you budget the more impressions you can receive Upload Your Ad. […]

JCDecaux Wins 10 Year Sao Paulo Metro Tender

Monday, July 3rd, 2017

Maddie Cotterill

Late last week, JCDecaux SA (Euronext Paris: DEC) was declared successful bidder following the tender for the exclusive 10 year advertising concession for the three main lines of the Sao Paulo metro. The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers […]

JCDecaux Wins 20 year Helsinki Bus & Tram Shelter Deal

Monday, July 3rd, 2017

Maddie Cotterill

JCDecaux SA (Euronext Paris: DEC) has won the 20 year exclusive contract for advertising across the 1,500 bus and tram shelters in Helsinki (population: 636,000). As part of the contract, JCDecaux Finland will install 250 digital screens in Helsinki bus and tram shelters, paving the way to create the first national Digital Out-of-Home network in […]

Despicable Me 3 @LimitedSpaceOOH Rotating Screen Campaign

Friday, June 30th, 2017

Maddie Cotterill

Limited Space, the shopping centre media owner, will launch the UK’s first in-mall giant rotational digital advertising screen at intu Lakeside this week with a campaign for the release of Despicable Me 3. The campaign will be the first of its kind, featuring a 30-second animation specially created for the unique screen. The animation will […]

#LGOnTheRoad Seattle First, Then New York

Thursday, June 29th, 2017

Maddie Cotterill

LG invite you to see their Game-Changing Technology in Seattle, Houston, San Francisco and then in the Big Apple during New York Digital Signage Week which takes place October 30 – November 3, 2017. The next LG Commercial Display Roadshow will take place in Seattle on Wednesday, July 19 at the Fremont Foundry but the full […]

Varick Partners w/ @VistarMedia

Wednesday, June 28th, 2017

Maddie Cotterill

Varick, an audience-centric digital marketing company, and Vistar Media have announced a partnership to bring programmatic out-of-home (OOH) into Varick’s omnichannel buying solution. By adding OOH to its omnichannel arsenal, Varick is providing marketers with the ability to reach consumers in the real world through audience-targeted media. Kait Boulos, VP of Client Strategy and Partnerships […]

JCDecaux SA / América Móvil, S.A.B. de C.V. Mexico JV

Tuesday, June 27th, 2017

Maddie Cotterill

JCDecaux SA (Euronext Paris: DEC) and América Móvil, S.A.B. de C.V. (BMV: AMX / NYSE: AMX), the leading wireless provider in Latin America and the third largest in the world in terms of equity subscribers, have announced the entering into a joint venture for the out-of-home advertising businesses in Mexico by merging each of Corporación […]

2017 #VideoEverywhereSummit Speaker Lineup

Tuesday, June 27th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) has lined up a mighty impressive bunch of speakers for its annual Video Everywhere Summit in New York on November 1, 2017. Sharing the stage at the all-day event – a big part of New York Digital Signage Week (October 30-November 3) of course will be thought leaders […]