Bosch Home Appliances has this week launched a striking new OOH advertising campaign in Dublin to promote its Vitafresh fridges freezers, including a special build featuring a giant 3D strawberry. The 4 x 2 metre, hand painted strawberry appears in the famous Wexford Street and has been designed to look like a padlock to represent […]
Santander has continued their sponsorship of Santander Cycles with a new integrated campaign that encourages people to hire a bike and ‘Unlock your London’. The campaign was led by WCRS as part of an Engine team including support from Deep Focus, Slice, and Partners Andrews Aldridge. The ‘Unlock your London’ campaign launched today June 26, […]
This Pride season marks 50 years since Parliament first voted to start legalising homosexuality and across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on July 8, 2017, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its […]
Lamar Advertising has acquired Atlanta, Georgia-based Corey Airport Services, a boutique advertising agency that specialises in airport advertising displays – Lamar broke into the airport advertising business two years ago with the acquisition of Alliance Airport Advertising, Ed. Corey Airport Services has contracts with nine airports in seven southern states, including Dallas Love Field. Lamar […]
The winners of the prestigious Outdoor Lions Awards – sponsored for the eighth consecutive year by Clear Channel Outdoor, were announced at the #CannesLions International Festival of Creativity earlier this week. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco (shown above), and McCann New York for State Street Global […]
Vyoma Media has joined the Digital Place Based Advertising Association (DPAA). Vyoma, based in India engages with more than 120 million consumers per month with curated programming shown at ticket counter screens in railway stations across the country. Barry Frey, President & CEO of DPAA told us “Vyoma Media has created a vibrant network of […]
Primesight has just announced the launch of its new ad sales navigational tool, PILOT. We are told that it will improve flexibility of access and accountability in reporting for clients and deliver spot by spot playout reporting. This is delivered by connecting to automated marketplaces and allowing campaigns to be planned with real-time availability to […]
oOh!media has strengthened its Out Of Home market leadership in South Australia by winning a major government contract for 40 large format billboards across Adelaide’s metropolitan area. The competitive tender by the SA Government’s Department of Planning, Transport and Infrastructure was successfully retained by oOh!, which has held it since its acquisition of Russell Ads […]
Ocean Outdoor is donating Birmingham’s unique Media Eyes to help raise awareness of motor neurone disease (MND). On Wednesday June 21, which is Global MND Awareness Day, the three full motion Media Eyes positioned above the entrances to Grand Central railway station will form the centrepiece of a day of activities about the devastating fatal […]
Clear Channel Outdoor Americas (NYSE:CCO), a subsidiary of iHeartMedia, Inc. is showcasing the creativity, flexibility and real-time audience engagement potential of digital out-of-home advertising at this year’s #CannesLion festival. Clear Channel Outdoor Americas is once again leveraging one of the largest rooftop billboards and its small-format screens to host world class digital out-of-home activations. Following […]
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