DailyDOOH

I recently had the opportunity to talk to the good people at LevelVision, an interesting and innovative DOOH network that focuses its sights on reaching in the US the much-coveted college Gen Y demographic – those born between 1978-2000. The gen-Y’ers present a significantly challenging environment for any in-store digital merchandiser, why? – because The […]

If you haven’t already heard of Danoo, – trust me, you will! Danoo is one of the leading DOOH networks in North America, its name is derived from the Chinese word for “bow” as in “bow and arrow” – which is a perfect metaphor to describe the way this network targets its viewers. This 3 […]

Photographed in their natural surroundings, take a look at Clear Channel Finland’s info kiosks, standing tall in all their glory – against Helsinki’s first winter storm of the year! Twenty (20) of these, outdoor rated, double sided. 57″ LCD (1920 x 1080 pixels) Kiosks were installed in October throughout Helsinki’s city center by Symbicon Symbicon […]

DailyDOOH was kindly invited to the OFFICIAL launch last night of The Walgreen’s Spectacular at 1 Times Square in NYC and I was quickly the first to volunteer to go cover the event! The Walgreens spectacular covers 17,000 square feet, sits 15 feet off the ground and rises 340 feet into the air. Within the […]

These historic photos were shot around 10pm EST last night, during the ABC News (with a little help from Show + Tell) event, where Times Square was transformed into a massive live and interactive Digital Out of Home showcase. As you can probably imagine, it was an amazing night! There was an absolutely huge crowd […]

We’ve been so busy in Times Square New York over this past weekend – what with our ASICs NYC Marathon DOOH event ending on Sunday – I almost didn’t get a chance to write about our next big DOOH project… On November 4th starting at 7pm EST, ABC News (with a little help from Show […]

Asics, a leading sports shoe and apparel brand is sponsoring the mysterious “interactive” DOOH event in Times Square that we talked about a while back that coincides with this weekend’s New York City Marathon. This campaign, which is a collaboration between several companies; Asics’ agency of record, VitroRobertson, SinglePoint, Show + Tell, and Wishoo runs […]

The OVAB Digital Media Summit was in my opinion, writes Manolo Almagro from New York, a HUGELY successful and inspiring event. The carefully crafted panel sessions from different ad agency disciplines (Creative, Research, Planners and Clients) gave an excellent snapshot of where US agencies stand on DOOH. Here are my highlights … Ad Agencies and […]

As promised, here’s some more juicy morsels of PQ Media’s new research data keep this around for your future DOOH Powerpoint presentations. Exclusive new research from PQ Media reveals… Digital Out of Home Media continues double digit growth pace, despite slowdown in 2008-09 due to economic crisis, advertising pullback and industry shakeout US Digital OOH […]

Michael Kassan, Principal of Media Link LLC delivered today’s Keynote address. He gave his perspective of the place based media industry (it would seem they don’t like to use DOOH as a term) based on his work with Fortune 100’s best of breed global brands. Michael acknowledged that the economy will have an affect on […]