DailyDOOH

It’s been a very busy few weeks for the DSA. Bob Michaels and yours truly kicked off a short – two city tour of DOOH conferences, all in the span of 3 days. 13-14 July, Singapore – Palmes Asia/Digital Display Tech Conference at the Marina Bay Sands Conference Center. The DSA sponsored a 1 day […]

‘Internet Privacy Concerns Prompt Advertisers to Increase DOOH Ad Spend‘ wrote Jason M. Kates over on the usually quite good Digital Signage Expo site a week or so ago. This post should raise a few eyebrows. The Chairman, CEO and founder of rVue reports a surprising trend; it seems (he writes) that advertisers are turning […]

The “Marketing Funnel” has been the mainstay for mapping consumer behavior and where brand’s should focus the majority of their media spend. We as an industry created a mashup version of the Funnel + the Customer Journey – to rationalize where digital OOH fits in the path to purchase. “The right message, at the right […]

Now that 2011 is here and we have said goodbye to 2010 – we mark this benchmark in time with a long, hard look at the past decade through the lens of our industry to answer the question “have we- as an industry, learned anything in the past 10 years?” Here’s a brief synopsis of […]

The Folks at Terrapin did an admirable job at pulling together the first Digital Signage World Asia in Singapore this week. From my perspective, the show had a decent attendance of 100+ considering its tiny footprint, (in comparison to DSE in Vegas) in fact it was very reminiscent of the early days of the DSE conferences. It […]

The organizers for Digital Signage World Asia 2010 (to be held in Singapore 9th – 10th November) have been working overtime these past few months. The event’s speaker roster is shaping up very, very nicely. The conference offers a balanced mix of regional big media agencies like StarcomMediavest and ZenithOptimedia, some specialty digital agencies like […]

The future of digital street furniture advertising has been spotted in Times Square and here’s my follow up to last month’s post on CEMUSA’s digital news stands. A special shout out goes to my good friend, a member of the industry’s league of superheroes- Bill Gerba who just happened to ‘be in the neighborhood’ and was […]

Recently, mysterious, dark- digital monoliths have been sighted on the streets of Times Square NYC, its speculated that it must be advanced technology left by an alien race to enslave mankind. Don’t believe me? Have you ever see the movie “Men in Black” – everyone knows that the city of NY has always been at the […]

Jejemon is a pop culture phenomenon in the Philippines. Yesterday Techie.com.ph reported as their ‘image of the day‘ this (supposed) Jejemon-hacked MRT turnstile! (the city’s subway system) … Best part about this situation is the leading news channel GMA retweeted, made a facebook post and promptly reported on this image on air without taking the […]

Since January 2010, I’ve been working with Out There Media, a leading mobile ad agency that is taking Asia by storm.  This trailblazing company brings with it some innovative, proven strategies where ads not only build awareness -but also create long-term engagements between customers and brands. This mode of dialogue driven advertising allows it, over […]