DailyDOOH

This weeks Parallel Worlds is brought to you from a place known as “the land of the midnight sun” -mostly due to its seasonal phenomenon where the inhabitants experience 24 hours of daylight- during the summer months. Welcome to Sweden, the country that gave us, blond supermodels,  IKEA, Sony Ericsson, Volvo and last but not […]

I’ve always considered Hong Kong as an alternative reality, parallel world to NYC, aside from the fact that 95% of its inhabitants speak Chinese, the similarities are uncanny, both cities are approximately the same size and population density, both have world class mass transit systems, and the typical mindset of its citizens consider owning a […]

In November 2009, I posted an article about the potential threat of Mobile to the DOOH industry. Imagine my chagrin when I took a look at the latest issue of Ad Age, in which Kunur Patel just posted an article titled “Forget Foursquare, location based marketing is the new point of purchase” I bet I […]

This week’s Parallel World post highlights a country that shares a border with Thailand, Indonesia, Singapore and Brunei and Islam is the predominant religion. A very interesting and very innovative DOOH network sprouted up in Malaysia at the end of 2009. A Scala powered restaurant network called Tehtarik TV. (Named after the local tea in […]

This week we slide to a parallel world that has the reputation of being the world’s number 1 country for generating SMS traffic, and the 3rd largest English speaking country in Asia . Welcome to The Philippines, which- by all accounts should be my home country, but sadly- I’m definitely more American than Filipino, so […]

Consider this alternative reality. Imagine a world where there is no Google – or rather, there is a Google but it voluntarily censors its search results. In this world, the “great digital signage network consolidation event” that most industry experts have been prophesysing for years, has already occurred and a single, massive, mega-dominant player has […]

I will start with a disclaimer.  This recent “interactive sign” gimmick is more of a staged event – Like something you’d easily pull off in Times Square NYC, rather than a well engineered mobile UGC + DOOH experience. That said, we must give Nokia some credit as it’s definitely an original way for them to […]

The day of the iPad has come and gone. – and in its wake, a UGC great case study. On this day ‘big’ media got punked, in a big way- by the one and only- Jason Calacanis. Long story short – riding on the crest of the iPad hype tsunami, Mr. Calacanis – tweeted some […]

My clients often ask me, why I choose to work in both the US and Asia, I tell them it affords me with a unique and global perspective on how  to integrate DOOH, mobile and on-line experiences into a cohesive marketing campaign. To illustrate my points, I like to use the metaphor of being a […]

Have you heard about this one? It’s been all over the internet by now. Google’s sexy Nexus One’s built-in voice to text functionality has an automated censorship filter. If you try to talk dirty to this phone it “bleeps” out the suspected crass comment using the “#” sign. This robo-censorship filter doesn’t just omit the […]