Author Archive

Greetings from Seoul, Korea – The Future City

Friday, January 8th, 2010

Manolo Almagro, Q Division Managing Partner

As much as I love NYC,  – my soul lives in Seoul. It is THE place to look at when you want “life-size” or real-life visualizations of what cities of the near future will become. For those of you who don’t know – Seoul is home to the the world’s most innovative technology companies such […]

The Colbert Report MicroTiles Backdrop

Tuesday, January 5th, 2010

Manolo Almagro, Q Division Managing Partner

Last night the new set of The Colbert Report was unveiled to TV audiences and featured ‘digital columns’ that looked suspiciously like MicroTiles The Colbert Report airs nightly in the US at 11:30 p.m. and can best be described (for non American readers) as a satire program born out of reaction to the caustic cable […]

Mobile Video Creation Will Preceed All Others

Monday, November 30th, 2009

Manolo Almagro, Q Division Managing Partner

This isn’t surprising – In this interview with Beet.TV, Adobe’s CTO says there will be a “total reversal” of how video content is created. Consider this, up until recently, original video programs, started out as broadcast TV content, then as people shifted watching TV and video on-line, content producers started to shift into creating webisodes […]

Oops, Lamar’s Tweet Wreaks Havoc

Monday, November 30th, 2009

Manolo Almagro, Q Division Managing Partner

If you haven’t seen this story trending on Twitter or Digg, you will soon. Last week, 3 News Anchors from Alabama’s Local TV Channel 13 literally became the poster children for the cause ‘why moderation is extremely important – when integrating UGC into your digital out of home experiences‘.  This picture (shown below) – which […]

Droid Does Black Friday (UGC+DOOH)

Thursday, November 26th, 2009

Manolo Almagro, Q Division Managing Partner

If you are one of the bazillion zombie tourists scurrying around Times Square on Black Friday, you will be witness to an event orchestrated by the four horsemen of the digital out of home apocalypse; Google, Motorola, Verizon and R/GA. Using a formulaic Times Square Domination package, Verizon has sequestered 20 straight hours for their […]

“Is Mobile A Threat to Digital Out Of Home ?”

Sunday, November 22nd, 2009

Manolo Almagro, Q Division Managing Partner

Dateline Chicago– Day 2 of the Strategy Institute’s 5th Annual ‘Building Your Digital Signage Business’ Conference. The sessions had all the things you’d expect from a Strategy Institute produced conference, interesting topics and a strictly enforced “don’t even try to turn your presentation into a sales demo” policy (one of the biggest reasons I attend […]

Localized And User Generated Content

Thursday, November 19th, 2009

Manolo Almagro, Q Division Managing Partner

Localized And UGC: Understanding Factors For Success Here is my presentation from Thursday’s Strategy Institute ‘Building Your Digital Signage Business Conference‘ in Chicago, 18th – 19th November 2009 entitled ‘User Generated and Localized Content Understanding the Factors for Success‘ #BuildDSbiz

Next Week’s Strategy Institute Event, Chicago

Wednesday, November 11th, 2009

Manolo Almagro, Q Division Managing Partner

Next week, veterans of the digital signage industry will invade the city of Chicago from November 18th-19th for the Building Your Digital Signage Business Conference I am honored to be included on the prestigious list of speakers – one of the things I really like about Strategy Institute conferences is the fact they are very […]

Déjà vu 7-11’s In-Store TV Network

Wednesday, November 4th, 2009

Manolo Almagro, Q Division Managing Partner

For the past few months, I’ve been waking up at 4am in the morning, mostly because I’m on +14 to +12 hr time zone difference with folks in the US. At this time of day, I’m not at my sharpest, unless I’ve got an espresso in hand. You can imagine my surprise when received  a […]

A Poor UGC Experience For Prius

Monday, November 2nd, 2009

Manolo Almagro, Q Division Managing Partner

Last week, the agency that handles the 2010 Toyota Prius integrated marketing campaign ‘Harmony Between Man, Nature and Machine‘ ran a gimmick on the Reuters Screen in Times Square. Leveraging a very cool iPhone app – “aptly” named The Prius Experience App, the agency thought up a way for people to ‘interact’ or ‘co-create’ with […]