DailyDOOH

Seems like everyone (and their mother) is experimenting with some sort of interaction on Times Square LED Spectaculars. The usual suspects – The Reuters and the NASDAQ signs are set to be the center of attention next month when Verizon takes over these two screens to promote the launch of the new DROID phone. The […]

These days, there’s been an increasing trend in the type of projects that I’ve been working on. Some very sophisticated multi-modal campaigns focused on creating a unified brand experience across the entire digital media ecosystem have at least, doubled in number (at least for me). Interestingly enough, these upcoming marketing campaigns don’t put DOOH, or […]

Clear Channel Spectacolor made two interesting announcements late on Thursday; First up we are told “prepare for total domination!”. The owners of the biggest LED Spectaculars in Times Square decided it was high time to form a consortium to make it easier to buy ad time at the ‘Crossroads of the World‘. This group has […]

The dust hasn’t settled on last month’s big news – Danoo’s recent acquisition of Ideacast and now we have more. Last week, I had the opportunity to be one of the first to talk to Danoo’s newly installed CEO, Garry McGuire. He gave some details on what would be next for Danoo. First off, as […]

50″ LCD Interactive Kiosk – Manila’s Ocean Park Aquarium, Manila Philippines http://www.youtube.com/DailyDOOH

I wear the label of Danoo fan-boy proudly. What’s not to like? – this company seems to making the right kind of moves to ensure its success over the past year. But today’s press release leaves me curiously intrigued and a bit gobsmacked. Danoo has finally picked the person that will succeed Aileen Lee, who […]

Some interesting Digital Signage Examples from the MegaMall owned by SM Holdings, (Philippines Largest Mall Operator in Manila) On the first floor a Single Digital Promotional Screen with Analog Menuboard. Single Merchandising Screen in Store Front. 40″ Display, playing branded content only. http://www.youtube.com/DailyDOOH

This is the MegaMall owned by SM Holdings, Philippines Largest Mall Operator in Manila. It’s an Interactive Kiosk with Directory and has a secondary display for advertising and infomercials. http://www.youtube.com/DailyDOOH

The folks at Danoo have been making some very provocative moves this year. Here’s the past 6 months in review, in January 2009, they scored a major partnership deal with Trophie adding Airports to their roster of coffee shop and deli venues – In Februrary -they released the astonishing effectiveness results from that partnership. Then […]

On June 10th, Danoo issued a press release announcing the results from the recent tests with integrated mobile campaigns. Rather than just do what every other industry blog does and repost the canned commentary and the press release, I asked Doug Scott, Danoo’s VP Marketing & Business Development to give me some details on how […]