DailyDOOH

Last week’s DSE 2009 show gave me a chance to get a quick look at 3 companies that offer real-time, automated audience measurement solutions for the digital-out-of-home industry, Quividi, Cognovision and Tru-Media. Apparently though I was more of a man at the Tru-Media and Cognovision booths than via Quividi, who told us that “they don’t […]

After a tenuous start of the conference – a bad 1st session, it seems things have improved. Here’s some highlights from the remainder of the morning session… “Planning the digital path to purchase” – presented by St. Joseph’s Content.  Overall -a good, informative presentation, Didn’t learn about any new insights relevant to planning the digital […]

I hope the first session of the Digital Signage Expo 2009 Content Day isn’t indicative of the rest of this show. The room was packed  but the panelists left a lot to be desired when it came to keeping our interests in the session topics – the best part about this session was the fact […]

My tenure at Publicis provided me with enough sense to know that media planning and strategy is one of the “dark-arts“, it is down-right dangerous in the wrong hands and should only be handled by professionals. Any one on the agency side will tell you, “creating a plan is -one part research, one part finesse, […]

Some interesting news comes from Trofie and Danoo – it was only a month ago of course that we reported on their strategic partnership and plans for network expansion and now, in a press release issued late on 5th Feb, we are told that Trofie’s Media Center DOOH pilot has resulted in some unprecedented sales […]

Adrian was kind enough to let me – “an American” write the follow up post on Pixman’s latest gimmick – i.e.’Together Let’s Welcome Obama‘ Objectively – I took a close look at the technical elements of the this promotion. Pixman setup a web-site that asks you to make your own videos and upload them to […]

One of South East Asia’s leading DOOH companies – Globaltronics Inc, in partnership with The Philippine Stock Exchange and building owner Insular Life recently installed South East Asia’s widest digital out of home LED ticker. This custom built Daktronics display supports HD resolutions and measures 1.5 meters by 30 meters (approx 4.9′ by 98.5′ feet) […]

“Texas-sized” … is an expression that we Americans use to describe something big, (or bigger than) when compared to other things of the same type. In this case, I’m using this term to describe the relative size of the digital signage network(s) that Reflect Systems – (A Dallas TX based company) has been cultivating and […]

Last month we covered the launch of Walgreen’s “Largest & Most Advanced” LED sign in Times Square. This month we report on an interesting technical issue that is showing up on the sign. Take a look at the photos in this post – I shot them on my regular ‘walk-through’ of Times Square on 17th […]

It’s common knowledge for seasoned New Yorkers to steer clear of the massive crowds at tourist havens like Times Square, Rockefeller Center and Grand Central Station during the holiday season BUT as I’ve stated before – It’s my job to frequent these places. This December, Sharp’s Aquos brand revealed its latest stunt for self-promotion in […]