DailyDOOH

InfoComm China 2009 is being held this week at the National Agricultural Exhibition Center (New Hall) in Beijing, China. It’s on between 9th and 11th November 2009.

Frost & Sullivan has recognized Barco for its leadership in growth excellence by presenting it with the prestigious 2009 Company of the Year Award for Growth Excellence in relation to the company’s growth in Greater China. About Barco Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. […]

Digital Out of Home, a sector in China which accounts for around 18% of all OOH spend is about to get a boost if Heartland-Posterscope, the Aegis owned out-of-home specialist has its way. Ben Milne, who recently moved from London to Shanghai to become General Manager of Heartland-Posterscope’s digital insight and innovations group Hyperspace tells […]

With its headquarter based in Shanghai, DMG is China’s largest network operator for subway video media; currently DMG has a network of 13,000 displays in Hong Kong, Shanghai, Beijing, Tianjin, Shenzhen, Nanjing and Chongqing, providing commercial, entertainment and information services. Nanjing Metro Line 2 will begin its service in May 2010. DMG acts as the […]

Analysys International recently released a report stating that in the second quarter of 2009, the value of the Chinese DOOH advertising market reached 1.46 billion yuan. The chain index rose 12.7% from the last quarter, but fell 8.7% compared to the same period last year. Analysys International believes that some market segments have not escaped […]

On December 22, 2008 Sina (SINA.NSADAQ) and Focus Media (FMCN.NSADAQ) reached a cooperation agreement and announced the merging of the two companies. Under the agreement, Sina will be allocating 47,000,000 shares of its common stock to Focus, to buy Focus building television, framework advertising and business-related assets such as in-store advertising. The whole transaction value […]

On the morning of July 5, 2009, the Shanghai Metro TV had its official opening after nearly six months of test operation. It has become China’s first television broadcast on the Metro system.  The Shanghai metro system has 5700 LCD screens in carriages and 1500 large PDP platform screens, which will be providing more than […]

The Carlsberg in-house marketing team is responsible for this concept that has recently gone live in Shanghai’s bus shelters to ‘record the happiness levels of citizens!‘ 😉 The ‘Stand up for fun’ interactive campaign for Carlsberg Chill involves 10 ‘fun index’ bus shelters set up with ‘happy’ and ‘not happy’ digital panels on either side. […]

According to data from the Chinese Digital Outdoor Advertising Association released by Enfodesk at Analysys International, in the first quarter of 2009, the number of digital advertising screens in China has now reached 531,100. The Public subway system, commercial buildings, and train stations are still among the top three markets for Digital Out Of Home […]

For our Chinese readers… A story about the 6th China Out of Door Advertising Conference over on DailyDOOH.asia