Author Archive

GSTV’s IGNITE Studio Brings You @ChanningTatum

Thursday, February 10th, 2022

Russ Curry, Ministry of New Media

Since its launch in 2019, GSTV’s IGNITE Studio has created custom content for the network and its advertisers that entertains targeted audiences at scale across tens of thousands of fuel retailers. GSTV’s IGNITE delivers an all-inclusive turnkey service that specializes in developing creative for brand partners, as well as creating unique programming content designed specifically […]

Dying Light 2: Stay Human

Thursday, February 10th, 2022

Russ Curry, Ministry of New Media

Techland, the developer and publisher of the Dying Light computer game franchise, has switched on a dynamic digital out of home campaign to celebrate the launch of the second game in its zombie parkour Dying Light series, Dying Light 2: Stay Human. Tom Hatch at Open Outdoor told us “We’ve worked with Techland to layer […]

Mesmerize Adds Medical Imaging Offices

Tuesday, February 8th, 2022

Russ Curry, Ministry of New Media

Mesmerize has announced the addition of medical imaging offices to its point of care network via a new partnership powered by OneScreen.ai. Craig Mait, Mesmerize President and Chief Revenue Officer told us “Mesmerize reaches patients at multiple points along their healthcare journey, and we are excited to offer our clients an additional environment to target […]

Lamar Celebrates #BlackHistoryMonth

Monday, February 7th, 2022

Russ Curry, Ministry of New Media

In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has announced that the company will use its national network of digital billboards to recognize nine African Americans whose achievements and accomplishments broke barriers and changed U.S. history.  The ‘Heroes in History to be […]

Jonathan Everaere Joins @Billups EMEA

Friday, February 4th, 2022

Russ Curry, Ministry of New Media

Jonathan Everaere has joined Billups, the largest privately held out-of-home technology and managed services company in the U.S. He will serve as Client Strategy & Development Director, EMEA, working in close collaboration with Andrew Brunton, Regional Director, EMEA. Andrew told us “Jonathan brings exceptional international experience in building deep, strategic partnerships within the out-of-home space. […]

Roey Franco Joins @Firefly_Cities

Friday, February 4th, 2022

Russ Curry, Ministry of New Media

Firefly, a leading provider of mobility advertising solutions, announced this week the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role. Roey Franco is a product, design, and innovation executive with fifteen years of experience in the advertising […]

Mina Naguib Joins @Hivestack as CTO

Friday, February 4th, 2022

Russ Curry, Ministry of New Media

Former Samsung Ads #AdTECH veteran, Mina Naguib has joined Hivestack as Chief Technology Officer where he will report directly to the CEO, Andreas Soupliotis. We are told that Mina will be responsible for the long-term strategic direction of the organization’s overall technology function and in this new role, he will establish technology standards to direct […]

Community Channel Launched By @JCDecaux_UK

Thursday, February 3rd, 2022

Russ Curry, Ministry of New Media

JCDecaux UK has unveiled a new ‘Community Channel’ initiative, that will enable not-for-profit community and charitable projects without media budgets to access digital Out-of-Home locations, in line with JCDecaux’s purpose and values. To celebrate this launch, JCDecaux UK has teamed up with The Raised Eyebrow Society, School of Communication Arts and CALM to run inspiring […]

Creative Realities, Inc Win Big $10 Million Contract

Wednesday, February 2nd, 2022

Russ Curry, Ministry of New Media

Creative Realities, Inc. (CREX) (“CRI”, NASDAQ: CREX, CREXW) and Reflect Systems, Inc. announced today that their first joint sales effort has resulted in a major win – a project to deploy digital experiences for a retail customer at hundreds of locations nationwide for an expected total contract value in excess of USD 10 million. The […]

Branded Cities Manhattan Port Authority Digital Spectacular

Wednesday, February 2nd, 2022

Russ Curry, Ministry of New Media

Branded Cities announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022. Steve Ellman, Chairman & Chief Executive Officer of Branded Cities told us “Delivering large format digital signage to Midtown Manhattan is a fantastic opportunity for both the Port Authority and Branded Cities and […]