Author Archive

VSee Partnership With @MesmerizeOOH

Thursday, December 16th, 2021

Russ Curry, Ministry of New Media

Mesmerize has announce a new partnership with VSee, a company that specializes in digital telehealth platforms offering video visit, medical exam, and remote patient monitoring services. Dr. Milton Chen, co-founder of VSee said “VSee is thrilled to be able to work with Mesmerize to provide valuable health education to patients while they wait to see […]

Clear Channel Outdoor Holdings Strategic Review

Wednesday, December 15th, 2021

Russ Curry, Ministry of New Media

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced that its Board of Directors has authorized a review of strategic alternatives for its European business, including a possible sale. “We have been transparent about our continued evaluation of disposition opportunities that are both in line with our strategic goals and in the best interests of […]

Quotient Expands Its Media Network w/ Redbox

Wednesday, December 15th, 2021

Russ Curry, Ministry of New Media

Quotient (NYSE: QUOT) has announced that it has entered into a partnership with Redbox (Nasdaq: RDBX) that expands its media network. Through this partnership, Quotient’s media network will begin offering advertisers access to approximately 40,000 Redbox kiosks as well as over 2,000 large display screens on the top of select kiosks. Steven Boal, CEO and […]

Annual Media Decision Makers Study

Tuesday, December 14th, 2021

Russ Curry, Ministry of New Media

 DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has announced results of its annual Media Decision Makers Study. The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by […]

The National Association of REALTORS Good Neighbors

Tuesday, December 14th, 2021

Russ Curry, Ministry of New Media

Talon America and Havas Media Group last week unveiled a strategic out-of-home campaign for The National Association of REALTORS in Times Square, New York. The National Association of REALTORS’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing members of the National Association of REALTORS, who have made an extraordinary impact in their community […]

MARTA Ad Contract Goes to @Intersection_Co

Tuesday, December 14th, 2021

Russ Curry, Ministry of New Media

Intersection has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of […]

PSI / @Hivestack Paris Metro #pDOOH

Monday, December 13th, 2021

Russ Curry, Ministry of New Media

Hivestack has announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home campaign in the heart of Paris, powered by the Hivestack DSP. The Tommy Hilfiger ‘Pass the Mic’ campaign was launched for two weeks across 342 premium DOOH screens in high-traffic Metro stations in central Paris […]

Firefly Expands Reach In Las Vegas

Monday, December 13th, 2021

Russ Curry, Ministry of New Media

Firefly has announced the closing of an asset purchase of Taxi Ads Las Vegas. This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers. In connection with the purchase, Firefly also signed agreements with four additional taxi […]

Jeanne Hopkins Joins @OneScreenAI

Friday, December 10th, 2021

Russ Curry, Ministry of New Media

Jeanne Hopkins has joined OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home advertising, as Chief Revenue Officer (CRO). Sam Mallikarjunan, co-founder and CEO of OneScreen.ai told us “With Jeanne’s depth and breadth of customer-centric sales and marketing experience, she is the perfect addition to guide the OneScreen.ai team to our next phase of growth. […]

Laura Colona Joins @YourOAAA

Friday, December 10th, 2021

Russ Curry, Ministry of New Media

Laura Colona has joined the Out of Home Advertising Association of America (OAAA) as Executive Vice President, Commercial Marketing Officer. She will report directly to OAAA President and CEO Anna Bager. Laura brings her wealth of digital ad industry experience to a newly created role at OAAA where she will focus on providing executive leadership […]