DailyDOOH

Rick Robinson, one of the OOH landscape’s leading executives, has been named Chief Creative Officer-in-Residence at the Out of Home Advertising Association of America (OAAA) As a longtime advocate for OOH and an OAAA L. Ray Vahue Award recipient, Rick will be joining OAAA to raise the profile of the organization and its membership on […]

Sharp NEC Display Solutions is (rightly) sharing in the excitement of the anticipated launch of the Global Mercy, the newest vessel from Mercy Ships. Sharp/NEC first joined forces with Mercy Ships through an equipment donation back in 2017, which included the latest in large format displays, computer monitors, and projectors. Now armed with vital equipment […]

Out of home advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for USD 1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. Digital OOH is leading the overall OOH recovery, and the segment […]

Volta Inc. (NYSE: VLTA) has announced its expansion into the European market, with an initial focus on Germany, Austria, Switzerland, and France. Chris Wendel, Co-founder and President of Volta told us “We believe in a regenerative energy future that is clean, connected, and custom-fit to how we live our lives. We’ve been honing our expertise […]

Imediacenter, one of the largest digital in-store advertising network in France, has announced a partnership with Vistar Media to provide programmatic technology. Chris Waterman, Global Marketplace Development at Vistar Media told us “As we continue to expand in France and across Europe, we are always looking to bring on more unique inventory that buyers want […]

Mike Finegan has joined Firefly as Digital Account Director.

Harjit Badesha has joined Adomni in the newly-crafted leadership position as Regional Managing Director for the UK and Europe region. He will be responsible for overseeing the management, performance, and communication of Adomni’s sales and operations in the UK and Europe. His extensive leadership and sales experience in various media will contribute significantly to Adomni’s […]

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics […]

What are the programmatic trends that marketers need to know now? MiQ take a look at the new behaviours driving these trends and share all the exciting new developments you can take advantage of as you build out plans for 2022. You can read their new report to find out: Key themes that will drive […]

Lightbox has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow advertisers to deepen their connection to Lightbox’s audience of 80+ million consumers. Greg Glenday, CEO of Lightbox told us ”Consumers have accepted QR codes as […]