DailyDOOH

Following their merger earlier in the year, two of Europe’s most innovative #AdTECH companies, LiveDOOH and Signkick have rebranded and now officially launched under the new name LDSK. We are told that their futuristic new look is a signal of their intentions to reinvent the media owner experience. Their software powers smart media owners to […]

Verde Outdoor Media has acquired Renfroe Outdoor. Dave Wood, President and CEO of Verde Outdoor Media told us “This acquisition is the first by Verde Outdoor Media in the Southeast. We have a small presence in the Mid-Atlantic and Mid-West and are looking for opportunities to expand throughout the U.S.”. The company will remain branded […]

Our AdTECH: OOH – Europe Conference, now in its third year is once again a true European affair, it takes place Wednesday December 1, 2022 in Amsterdam and registration is now open. The event chaired by LDSK’s Andy Hamblin has attracted a true who’s who of #AdTECH industry leaders. Travelling to Amsterdam is VIOOH’s CEO […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, today announced that Veraset has joined the association. Veraset is a leader in the location data space that provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, […]

A new programmatic digital out of home research paper released today by VIOOH reveals that the future of #pDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption. The report, entitled ‘Programmatic OOH State of the Nation’, provides a unique insight into the digital […]

Talon has announced a partnership with Experian, which will enable brands and advertisers to target greater audience segments via Talon’s proprietary data management platform Ada. Colin Greives, Managing Director of Marketing Services, Experian UK&I, said “Our partnership will enable greater targeting OOH opportunities and provide actionable insights for advertisers, creating a multi-faceted approach to reaching […]

Two outdoor advertising companies have completed 2021’s largest sale of outdoor advertising assets in the American South. Georgia-based Horton Outdoor announced this week the sale of its outdoor advertising assets to Trailhead Media, an out-of-home advertising company based in Mississippi and backed by private equity firm Viking Global. Horton Media CEO Josh McWhorter told us […]

BlueZoo, Inc. has signed a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployment(s) of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. BlueZoo technology provides a privacy-friendly solution to measure traffic as well as unique traffic. Unlike alternatives that allow to measure only opportunity-to-see, BlueZoo […]

ZetaDisplay AB (publ) has signed a new delivery agreement with Flytoget A/S. The six year contract starts in 2022 consisting of full-service deliveries in technology, software, development and support of Digital Signage and DOOH (Digital Out of Home) solutions. ZetaDisplay CEO Per Mandorf said “We are incredibly pleased to be chosen in strong competition as […]

2021 saw Passenger Terminal EXPO & CONFERENCE which was due to take place in Amsterdam in late June (hastily re-scheduled from an earlier April date) cancelled but we see that it is back and is now due to take place next year in Paris between April 5-7, 2022. Tony Robinson, show founder and CEO of UKi […]