DailyDOOH

The next World Out of Home Organization annual Congress has been confirmed for Wednesday-Friday, May 25-27, 2022 in Toronto. The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West Toronto. There will be a full speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts […]

Havas Media Group has announced Havas Boost, a new programme providing investment and support to emerging media and tech start-ups founded by underrepresented groups. It also has an initial focus on Black, Asian and minority ethnic-owned businesses. It will be spearheaded by Gerald Appau-Bonsu alongside his colleagues within Havas Media Group’s Diversity, Equity & Inclusion […]

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. This latest report surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on record. Total investment for Q4 2021 – the important Christmas advertising season – is expected […]

TIER has formed an international strategic partnership with parking operator APCOA after a recent link-up in Stuttgart, see ur story ‘Parking operator APCOA has chosen Electric charging provider Swiftmile to bring micromobility charging to parking garages in Stuttgart‘. Philipp Haas, Vice President Expansion & Central Operations at TIER said “Our new partnership with APCOA will […]

The Advertising Association has announced that Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco has become its new President, assuming the role from outgoing President Keith Weed, on a three-year tenure from October 25, 2021. Stephen Woodford, Chief Executive, Advertising Association, told us “I am hugely excited now to welcome Alessandra, […]

Digital Envoy has acquired the analytics business of Location Sciences, a location verification provider. We are told that the acquisition will allow Digital Envoy to offer reports and visualisations on top of its existing products catered to non-AdTECH clients in Consulting, OOH, Hedge-Funds, and Real-Estate. Clients will have this access without having to share any […]

Geopath, the non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has appointed a number of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new Board members join a robust group to lead Geopath’s development of a […]

In what has been a difficult year for the advertising and the events industry we are pleased to be able to look back and see that we’ve been able to safely hold in-person AdTECH: OOH events in London (May), Toronto (October) and New York (October) and we have two more coming up to complete the […]

Barco (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) has announced that it is redesigning its organizational structure. We are told that previously Barco has worked with a matrix organizational structure consisting of geographic regions which handled sales, marketing and customer service functions and they in turn interacted with business units in the operational divisions. Under […]

The OAAA and Geopath who take turns each year to organise and lead their annual conference had to go virtual for the last two years but in 2022 we can now fully expect to see a big in-person event. The Geopath/OAAA OOH Media Conference & Expo is schedule to take place May 15 – 18 […]