DailyDOOH

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, media buying agencies, and media owners. Sponsored by Broadsign, the program offers self-paced learning tracks, […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that shopping intelligence leader and omni-channel media provider Catalina has joined the association. Catalina enables brands and retailers to provide a seamless, responsive experience across in-store, out-of-home, digital, radio, and connected […]

October 2021 will likely go down in the annals of history when the DPAA chose to go all out, opting NOT to do an (easier) online-only version of their Video Everywhere Summit but instead, with the full support of their members, and the wider OOH and advertising industry they took the risk and decided to […]

Thanks to a new partnership with SSP1, the supply-side-platform of One Tech Group, clients of The Trade Desk can now book advertising inventory programmatically on 17,500 additional digital out-of-home screens in the DACH region. CzechTourism and media agency ZANATTA booked the first campaign. Through the technology partnership, advertisers can now access the programmatic inventory of […]

Resilience, Reinvention, and Revitalization is very much the theme of the DPAA’s Video Everywhere Summit which takes place on Tuesday October 12, 2021 during New York Digital Signage Week. Here are a few short videos of some of their speakers addressing those themes of Resilience, Reinvention, and Revitalization… Geoff Edwards, Exec Creative Director, GALE Partners […]

Billups who claim to be the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Andrew Brunton will be based in Amsterdam and will be responsible for introducing and developing Billups capabilities in […]

The first in-person event in Canada for some time, namely the Ministry of New Media’s AdTECH: OOH – Toronto Conference, takes place next Wednesday October 6, 2021 and the desire to network safely, get back to business and listen to a whole bunch of expert speakers is so high that the event is now SOLD […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has announced the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath, effective immediately following a unanimous vote from the Geopath Board of Directors. Previously SVP of Product, Mabin has been with the organization since […]

Kantar has fused it’s TGI consumer survey data with Route out-of-home media measurement which now means that UK buyers can target the same TGI audiences in OOH that they do with print, TV, radio and online. Sarah Sanderson, director – insights & TGI, UK & Ireland at Kantar’s Media Division, said: “This new platform allows […]

Robert Bryhn has joined ZetaDisplay AB as CMO. Per Mandorf, President & CEO at ZetaDisplay said “The newly created role of a CMO will have a clear focus on supporting ZetaDisplay’s offering and market position in a complex international market environment. Robert’s assignment will be to create conditions for growth, communicate new innovations and support […]