DailyDOOH

The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one million or more in population.  Increased OOH advertiser spend […]

Hivestack, the world’s leading full stack programmatic digital out of home platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting and mobile retargeting to Hong Kong audiences. The campaign was for one of the biggest CPG companies and a leading global beauty brand, […]

Industry veteran David Drain has joined Questex / DSE as the Director, Event Programs. where we are told he will build a world-class education program for DSE 2022, covering every aspect of digital and interactive display technology, from concept and design to content and analytics. Prior to Questex, David was with Networld Media Group for […]

Adomni this week announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer. In this newly created position, Michael will lead Adomni’s business and revenue growth strategies as the company continues its rapid expansion. Adomni CEO Jonathan Gudai told us “Mike is one of the most respected and accomplished executives […]

Adsquare, the global audience and location intelligence company, announced today the appointment of Luise Weiss as VP Revenue, effective August 1, 2021. Luise, who has an extensive background in driving growth in the AdTech industry, will lead the sales strategy with a focus on cross-country collaboration and improved customer experience.

Pearl Media this week announced its newest out-of-home advertising partnership with Old Town Trolley, Nashville. This new partnership provides Pearl Media and their clients the ability to transform over twenty transportation vehicles into large format out-of-home media assets.

Parking in cities is a complex problem. Sometimes there’s not enough parking, which creates traffic congestion and vehicle pollution as drivers circle for a space at the curb, in a garage, or in a lot – and sometimes there’s a lot more parking than a place typically needs, which raises building costs and takes up […]

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home solution. The new reporting includes digital ad impressions, reach, and frequency by market and demographic. With 25 years in digital place-based media, […]

GroundTruth, a leading location-based marketing and advertising company, today announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets. As part of the accreditation, GroundTruth’s methodology and the validity of its place-based visits for advertising targeting, and driving and measuring advertising performance has been […]

Lamar Advertising Company (Nasdaq: LAMR) this week announced that Sukhvinder Singh has joined the company as Senior Vice President of Technology and Innovation. Since January 2011 Sukhvinder Singh 50 has served as Senior Vice President, Information Technology, at Host Hotels & Resorts (Nasdaq: HST), where as a member of the senior management team he led […]