DailyDOOH

Executive Channel Network (ECN) this week announced an agreement to install in-lift digital screens with Esset, a leading French property management company. ECN’s DOOH office screen network connects asset owners and brands with office audiences in real time in markets that include France,Germany and the United Kingdom. Esset’s partnership with ECN spans 35 office locations […]

Pacific Outdoor Advertising, the Northwest’s leader in out-of-home advertising with dynamic outdoor advertising locations throughout Oregon and Washington, has sold its billboards and certain other business support assets in Portland, Oregon and Clark County, Washington to OUTFRONT Media (NYSE: OUT). The sold advertising assets include 211 large-format static displays, 21 digital displays, 709 posters, and […]

Earlier this week Affinity Solutions, a leading consumer insights company, and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, unveiled a new analysis that shows a predictive relationship between a fuel transaction and increased retail spending. Key findings include that, in the three hours […]

The Out of Home Advertising Association of America (OAAA) this week announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design.  OAAA presented 49 awards during a live ceremony held at the Geopath/OAAA […]

Swiftmile, the pioneer in micromobility charging, has teamed up with Place Exchange, the leading supply-side platform for programmatic Out of Home media. Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network reaching a highly attractive on-the-go audience. We are told that this collaboration will play a […]

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, this week released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining the link between advertising, online activation, and ad spend. Anna […]

Vistar Media and GSTV have formed a strategic partnership which will see Vistar power GSTV’s network of digital displays with ad serving software. For the past four years, GSTV has seen massive success participating in Vistar’s programmatic marketplace through the Vistar supply-side platform (SSP). Building on that trusted partnership, support and its rapid network growth, […]

The AdTECH: OOH – Toronto Conference will take place a week today (Tuesday May 24) and is aimed squarely at Canadians. It is already a sell out with just over 160 tickets sold to date, making it the largest Ministry of New Media conference in their global series*. As usual the conference boasts a fantastic speaker line […]

Intermx Data Enablement, North America’s premier population intelligence company, announced today that all three of its companies, Intermx, Transport Foundry, and Standard Data, will be unified under a new brand name, Motionworks. ‘Utilizing the location data from Standard Data and modelling expertise from Transport Foundry, Intermx fueled the currency for the out-of-home advertising industry across […]

Mesmerize has announce that it has been certified by the Point of Care Marketing Association (POCMA) for its Pharmacy TV and Waiting Room TV networks following comprehensive audits by the Alliance for Audited Media (AAM). Ken Shultz, senior vice president of audit services for the Alliance for Audited Media and POCMA board member was quoted […]