DailyDOOH

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help marketers and advertisers across the globe […]

Frequent flyer program customers of Star Alliance member airlines will soon be able to use their biometric identity across any participating airline at any participating airport following a new agreement between the world’s largest airline alliance, NEC Corporation and SITA. Barbara Dalibard, CEO, SITA, said “Together with NEC, SITA is pleased to be supporting Star […]

Cross River Partnership (CRP), a non-profit and impartial partnership organisation that delivers positive change for London’s residents, businesses and visitors, has partnered with Vivacity Labs to demonstrate the impact of streetscape interventions across London, as part of its Defra-funded Clean Air Villages 3 (CAV3) programme. Fiona Coull, Project Manager, Cross River Partnership, told us “Our partnership […]

The accelerative impact of #COVID19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could […]

Former ComQi exec Stuart Armstrong has joined OnQ, a manufacturer of custom retail displays, board of directors. Paul Chapuis, CEO of OnQ said “Throughout Stu’s career, he’s built a track record of helping organizations play to their strengths, while chasing opportunities to grow their business. That vision and tenacity are welcome additions to the board, […]

National CineMedia, Inc. (NASDAQ: NCMI) the managing member and owner of 48.1% of National CineMedia, LLC the largest cinema advertising network in the U.S., announced this week that President Clifford (Cliff) E. Marks is retiring as of July 1, 2021. He will continue working with NCM on major new initiatives, corporate development, and affiliate partnerships […]

InSite Street Media have announced a new executive management team, effective June 1, 2021. Randall Smith, InSite’s Chief Executive Officer since 2018, will be assuming a new role in the company as Executive Chairman of the Board where he will focus on corporate strategy. Keith D. Thompson, previously the company’s Executive Vice President, Head of […]

Clear Channel Europe has launched #IAmProud, a truly European campaign celebrating Pride 2021 in the UK. Throughout this June’s Pride month and beyond, Clear Channel will be displaying messages of hope, connection and pride across OOH screens in seven European countries. The aim of this year’s campaign is to challenge people to think about what […]

The Digital Signage Federation has announced ‘Digital Signage Certification Week’ which will take place over three days June 22-24, 2021. The hope is that this will be an annual event. It’s aimed at promoting ‘credentialing’ and professional development in both digital signage and experiential technologies. The three-day program which will offer the Digital Signage Certified […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Smartify Media, a digital media and technology company generating advertising revenue from physical retail spaces, has joined the association. Led by a team of technology and advertising industry veterans, Smartify […]