DailyDOOH

The next OAAA Masterclass is with Sequent Partners and the OAAA MMM/MTA working group co-chairs. Most large brands and agencies use marketing mix modeling (MMM) and multi-touch attribution (MTA) for omnichannel media planning and analysis. OOH’s ability to impact the consumer journey has never been greater, so proving OOH’s contribution to media investment has never […]

As greater numbers of New Yorkers continue returning to the subway amid the MTA’s #TakeTheTrain campaign, and the subway system breaks multiple pandemic-era ridership records per month, MTA Arts & Design has announced the unveiling of new digital art pieces and photographic exhibitions designed to enhance the transit experience, at Fulton Center, 42 St-Bryant Park […]

Zak Pala, former Director of Sales at Van Wagner Outdoor and long term Starcom MediaVest Group Outdoor Media Supervisor has joined Ubimo, a Quotient brand as Sales Director, Digital OOH & Mobile Agency Sales.

Vladimir Chou has joined Hivestack as VP, Demand in France. He joins the business from Kinetic.

Kinetic, the world’s largest out of home buying and planning agency today announces its exclusive partnership in France with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. This partnership will drive the future of OOH, forming the first truly programmatic DOOH solution in the French market. Kinetic France, through its […]

Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios. The partnership agreement, which will see employees from both businesses transferred into the new entity and revenue shared between the two, will be headquartered in London and led by Havas UK Chief […]

Yesterday Deutsche Telekom announced that it would not exhibit at #MWC21. The Chinese company Xiaomi also announced late last week that it would not physically exhibit but it would take part virtually. A statement from them said “With the aim of ensuring the health and safety of all its employees, customers, partners and the media, […]

Starlite Media, a leading premium shopper marketing and out of home advertising company, this week announced that Randall Beard, an award-winning independent Board Member, Advisor and C-Suite General Management Executive, has been appointed Executive Chairman at Starlite Media, effective immediately.  Known for his expertise in digital marketing and media, predictive analytics and new product innovation, […]

Leading OOH Media Expert Rick Robinson has been appointed to the board of advisors at Nickelytics, a Techstars backed company attempting to innovate out-of-home advertising. Rick Robinson, a seasoned expert in the OOH advertising space, brings more than 30 years of leadership throughout all facets of the industry including sales, creative direction, and executive strategy. […]

After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from ‘Consumer Insights and Intent: Q2 2021 Summer Travel‘ the latest research report from the Out […]