DailyDOOH

During London Digital Signage Week which takes place May 17-21, POPAI are holding a ‘Digital In-Store Trends’ webinar. As we all know, the role of digital in-store has never been a hotter topic in the world of retail planning and shopper campaigns. POPAI and a panel of experts will explore trends in digital executions and […]

Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and deeds of his fans, with the goal of inspiring others to do the […]

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has announced that it has accelerated its efforts to add OOH measurement to its cross-platform product suite. Bill Livek, CEO, Comscore told us “The addition of out-of-home measurement is a natural extension of Comscore’s impressions-based currency that the media ecosystem relies […]

Green search engine Ecosia is launching its first major international brand campaign in cities across Europe, to let millions of potential new users know that they can turn their searches, no matter how weird, into trees. The user-generated campaign speaks directly to users in each city, by displaying searches they have shared via social media. […]

Pladway, the programmatic advertising platform led by Marco Orlandi, has taken the first concrete steps in internationalizing its offer, by announcing that it has joined the World Out Of Home Organization. Marco Orlandi told us “We are proud and excited to have become new members of WOO. Pladway has now the opportunity to expand its […]

As usual we were the first, to write back in March 2021, “Digital Signage Expo Sold for USD 450,000”. That was the result of a bankruptcy court auction process for what was left of Exponation, LLC’s demise. The new owner, a company called Questex has now raised its head above the parapet. Questex, owned by […]

The 2021 OBIE Awards virtual show will be held on Monday, May 24th to kick off the annual OAAA/Geopath Out of Home Media Conference being hosted May 24 – 26, 2021. This will mark the 79th anniversary of the awards program from the Out of Home Advertising Association of America (OAAA), the national trade association […]

In March JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced its results for the year ended December 31st, 2020. JCDecaux Supervisory Board, which met on March 10th, 2021, approved the audited financial statements for fiscal year 2020. Commenting on the 2020 results, Jean-Charles Decaux, Chairman of the Executive Board and […]

The World Out of home Organisation has added new members to the organisation, including Red Tape Media, Impres, BLIMP, XuniPlay and Pladway, TDT and Absen. We understand that WOO full membership levels have increased by more than 30% since 2019.

Today, the DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital will be holding its first Member Town Hall of the year at 11am EST (Thursday March 25, 2021). Speakers include Brian Wieser, President, Business Intelligence for GroupM; Gila Wilensky, President of Xaxis U.S.; […]