DailyDOOH

Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, will provide Coinstar high fidelity data to adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores throughout the United States. Quividi’s President Olivier Duizabo told us “Quividi enables in-store media to become smarter, […]

DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the association as its members prepare for a year of recovery that […]

The Film Expo Group, the organisers of CineEurope have announced the postponement of their Barcelona event which was scheduled to take place June 21-24, 2021. The statement said “We know from talking to many cinema people across Europe that the thing they’re currently missing most is the ability to meet face-to-face with colleagues at industry […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Intermx, a data enablement company, has joined the association. Julie Folkers, VP OOH Media Solutions at Intermx said “While our data is delivering value in various industries, our passion and […]

It was clearly a very challenging year for OOH and we all faced a tough Q1 given the current restrictions but here are the Q4 and full year 2020 OOH revenue results for the UK. More positively, the successful rollout of the vaccination programme promises a bright outlook with rapid recovery for the UK economy […]

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, has announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organisation that provides the industry-standard measurement currency for the OOH advertising industry. Named OOH UNITED, the new […]

In June 2018, Chargemaster, itself founded in 2008, described back then as the largest public charging network was acquired by BP for GBP 130M. Chargemaster was rebranded BP Chargemaster and we understand that it has once again been given a rebrand. BP Chargemaster has now become the bp pulse network. It is still the largest […]

We are told that an increased appetite for outdoor and shared experiences is leading consumers to hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time it would appear that digital device burn out is […]

Safe in Harm’s Way, a domestic violence nonprofit is partnering with The Out of Home Advertising Association of America (OAAA) to launch a nationwide awareness campaign for victims of domestic abuse. As the national trade association for the entire out of home and DOOH media ecosystem, OAAA’s members will display digital advertisements across the country […]

IAB UK’s DOOH Advisory Group, Outsmart and Route have just released a new Digital Out-of-Home Glossary which includes a set of shared terms across multiple areas, including measurement, programmatic and targeting. Tina Lakhani IAB UK’s Head of AdTECH, said “As the technical capabilities of DOOH advertising have grown, it has become increasingly clear that the […]