DailyDOOH

The City of Los Angeles StreetsLA, Bureau of Street Services has an existing long-term franchise agreement with OUTFRONT JCDecaux, LLC where the City granted it the exclusive right to install and maintain street furniture in exchange for the right to use it to display paid advertising but it comes to an end later this year. […]

DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, this week announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. Iván Markman oversees the B2B business at Verizon Media and […]

The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn – a marked improvement (+6.6 percentage points) since the last […]

Hitachi Capital (UK) PLC has announced a GBP 10m investment in GRIDSERVE Holdings Limited, the parent company of GRIDSERVE Sustainable Energy Ltd as the firms strengthen their partnership following the successful launch of the UK’s first ultra-fast Electric Forecourt. Robert Gordon, CEO of Hitachi Capital (UK) PLC, said “Our collaboration with GRIDSERVE to deliver sustainable […]

JCDecaux UK’s Nurture programme, which provides start-up businesses with support, services and media investment matching to maximise the impact of their Out-of-Home media investment, has partnered with leading crowd-funding platform Crowdcube. Businesses within Crowdcube’s Funded Community will now be fully supported by Nurture services to make the most of Out-of-Home advertising’s benefits, including building brand […]

Linda Yaccarino, NBCUniversal’s chairman of global advertising and partnerships, has been named chair of the Ad Council’s board of directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022. The role of chair rotates among representatives of four industry sectors: media companies, technology companies, ad […]

Social Media Week, the 11-year-old events and content company has been acquired by Adweek.

The Advertising Association, the IPA and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising. The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will […]

Each year, the Geopath annual forecast is a key deliverable for the out of home industry. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the #COVID19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. […]

At Media Rating Council’s annual Board of Directors meeting on December 9, 2020, the following members of the Board were appointed to serve on MRC’s Executive Committee for the 2021-22 term: Board of Directors Chair: Dale Coons, Campbell Ewald Board Chair, ex officio: Matt Ross, NBCUniversal Owned Television Stations Print Committee Chair: Rob Frydlewicz, Carat […]