Author Archive

Jonathan Fuller Appointed @intersection_co CRO

Friday, May 13th, 2022

Russ Curry, Ministry of New Media

Intersection announced today that Jonathan Fuller has been appointed as Chief Revenue Officer. Previously serving as Senior Vice President, U.S. Head of Local Sales, we are told that he has played an integral part in driving Intersection’s industry-leading performance in the SMB channel since 2017. He brings vast Out of Home media experience and a […]

Firefly Measurement Partnership w/ Reveal Mobile

Thursday, May 12th, 2022

Russ Curry, Ministry of New Media

Firefly has announced a partnership with Reveal Mobile, the geofencing marketing and location intelligence provider for the out-of-home market. Firefly CEO and co-founder Kaan Gunay told us “In 2022, measurement and data are at the heart of all successful advertising campaigns. This partnership allows us to provide best-in-class metrics to our clients that ensure a […]

NCM Launches Programmatic Offering w/ @PlaceExchange

Thursday, May 12th, 2022

Russ Curry, Ministry of New Media

National CineMedia (NCM), America’s largest movie network has announced the launch of a new Place Exchange programmatic offering with NCM’s Lobby Entertainment Network. We are told that this new partnership will now enable advertisers to purchase the largest network of lobby screens in movie theaters across the country programmatically for the first time. With over […]

Volta ‘Store Next Door’ Targeted Offering

Wednesday, May 11th, 2022

Russ Curry, Ministry of New Media

Volta Inc. (NYSE: VLTA) has launched a new Store Next Door place-based targeting offering. This product brings the power of the Volta Media Network to more verticals by enabling location targeting based on the stores adjacent to Volta’s EV charging stations and media screens. Brandt Hastings, Interim CEO and Chief Revenue Officer at Volta told […]

Sightline Global #DOOH Survey Findings

Monday, May 9th, 2022

Russ Curry, Ministry of New Media

GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Homesurvey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ The study, which was commissioned on behalf of Xaxis and Kinetic, also […]

#XUSC Behind The Blue Door, @XUSocialClub

Monday, May 9th, 2022

Russ Curry, Ministry of New Media

London Digital Signage Week takes place this week May 9 – 13, 2022 and once again Bryan Meszaros and team at OpenEye Global are helping us get back to networking in strange and unusual ways. The exclusive high-end cocktail experience will take place below the streets of Kings Cross at the Keystone Crescent. During the evening, […]

New Bee Bus Stops Coming Soon To A Street Near You

Friday, May 6th, 2022

Russ Curry, Ministry of New Media

A new partnership between The Wildlife Trusts and Clear Channel is set to bring green-roofed bus stops buzzing with life to even more locations across the UK. The pioneering five-year partnership announced today will help save wildlife in towns and cities and bring people closer to nature, through living bus stops and other urban greening […]

Hivestack / @Billups Netherlands Campaign Tie Up

Tuesday, May 3rd, 2022

Russ Curry, Ministry of New Media

Hivestack has announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform. Sergio Bouterse, VP Demand Benelux at Hivestack said: “We are […]

Leading Execs Added To @DPAAglobal Brand Board

Monday, May 2nd, 2022

Russ Curry, Ministry of New Media

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to the association’s Board of Directors on a regular basis. Additionally, DPAA […]

POPAI’s Retail Experience Conference

Monday, May 2nd, 2022

Russ Curry, Ministry of New Media

POPAI’s flagship shopper conference returns during London Digital Signage Week to explore the commercial benefits, impacts and opportunities for brands and retailers, with in-depth case studies and expert analysis. The popular press may be full of stories of falling footfall and declining sales on the high street but at POPAI we know the power of […]