DailyDOOH

The Out of Home Advertising Association of America (OAAA) has announced the winners of its 21st Annual OOH Media Plan of the Year awards and this year’s OOH Media Plan of the Year went to Kinetic Worldwide for its Facebook campaign encouraging users to acknowledge and thank frontline workers who are keeping communities running during […]

In Tuesday’s DPAA live streamed final Town Hall of the year, which attracted close to 400 members, DPAA President and CEO Barry Frey said “We thank everyone for attending and hope you enjoyed our 2020 Year in Review video**. Don’t forget the big DPAA Global Video Everywhere Summit will be held in-person and via livestream […]

DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15 from 11am – 12:30pm ET. Quarterly member meetings held, in the good old days, in person, in Manhattan are definitely one […]

Twice elected best amusement park in the world, the Puy du Fou has become a reference in the entertainment sector. Offering awe-inspiring shows covering centuries of history, the park registers more than 2.3 million visitors per year. To accompany a growing number of visitors, the Puy du Fou decided to digitalize its site in order […]

In Paris, in July, Nike opened its largest ‘House of Innovation’ yet following the opening of stores in Shanghai and New York. The third of Nike’s specialist flagship stores stands in a prime location on the prestigious avenue des Champs-Élysées, measuring 2,400sqm with the latest and greatest in Nike innovation spreading over four floors. Heidi […]

The annual OAAA/Geopath Out of Home Media Conference will be held virtually on the afternoons of April 13-15, 2021. This summit will bring senior agency and brand executives to the stage, along with leading industry analysts to discuss the changing marketplace and the implications it has for media professionals and consumers. The event will kick […]

Quividi, the pioneer and world’s number one audience and campaign intelligence platform for digital out-of-home has announced its integration with Singapore based Moving Walls. Laetitia Lim, Quividi’s CEO told us “We believe in the value of high fidelity data in powering programmatic exchanges. With Quividi’s audience & campaign intelligence platform now integrated with Moving Walls, brands […]

Quividi‘s APAC Online Conference takes place tomorrow, Tuesday December 8, 2021. They have invited industry leaders to envision the future of DOOH & In-Store Media and the crucial role of real-time data which will help navigate the ‘New Normal’. They will discuss the data stack that marketers are building to successfully engage with shoppers through contextualised […]

Congratulations to OUTFRONT who have been ranked in Newsweek’s second annual America’s Most Responsible Companies list. Out of 2,000 eligible companies, 400 made the final list, each across 14 different industries and OUTFRONT was ranked #325, the second media company after Disney (#169) and just ahead of Alphabet/Google (#360). The methodology report shows that the […]

Giant poster advertising in Amsterdam will no longer be possible from January 1, 2021 , The current city council of Amsterdam has decided to ban it as it wishes to reduce the amount of advertising in public spaces. In a post on LinkedIn, Ernst Vos, CCO blowUP media Group said “That we deeply regret this […]