Author Archive
Wednesday, November 18th, 2020
Russ Curry, Ministry of New Media
The Advertising Association (AA), in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and […]
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Tuesday, November 17th, 2020
Russ Curry, Ministry of New Media
Hivestack, the leading global programmatic digital out of home AdTECH company, has announced a new partnership with Goldbach Germany GmbH. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. Robert Stahl, Managing Director, Goldbach Germany told us “We are thrilled to partner with Hivestack,” shared Brands […]
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Tuesday, November 17th, 2020
Russ Curry, Ministry of New Media
Verizon Media, a division of Verizon Communications, Inc., this week announced their Digital Out of Home Advertiser Attitudes and Behavior Research Report. In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. The research revealed that: […]
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Friday, November 13th, 2020
Russ Curry, Ministry of New Media
Carly Morris has joined Geovation as the new Head of Geovation. She joins from International Airlines Group, where she was most recently Head of Innovation, leading emerging technology trials within their logistics business, as well as their Hangar 51 accelerator programme. Prior to this she specialised in trade and working capital in financial services. Paul […]
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Thursday, November 12th, 2020
Russ Curry, Ministry of New Media
Large format Out of Home media owner blowUP media has signed a long-term partnership with real estate investment company Wereldhave. blowUP media have expanded their Digital Out of Home network The Collective with high-quality digital screens in the recently renewed city centre of Tilburg. This, the seventh largest city in the Netherlands, is the latest […]
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Monday, November 9th, 2020
Russ Curry, Ministry of New Media
Here in Europe many of us are familiar with seeing a fleet of 100+ Tesla vehicles operating as taxis at Amsterdam’s Schiphol airport but eagle eyed folks may well now be able to spot one in New York City. The Tesla Model 3 is the first electric vehicle approved as a yellow cab in New […]
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Thursday, November 5th, 2020
Russ Curry, Ministry of New Media
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that UB Media has joined the association. Barry Frey, President & CEO of DPAA, said, “UB Media has developed an outstanding portfolio of media networks and services that help brands connect […]
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Sunday, November 1st, 2020
Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide has followed up the loss of the advertising contract for the four New York and New Jersey airports; John F. Kennedy, LaGuardia, Newark Liberty, and New York Stewart airports to Clear Channel Airports with a brief press release. The Group announces that following […]
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Wednesday, October 28th, 2020
Russ Curry, Ministry of New Media
Vibenomics, who describe themselves as a location-based Audio Out-of-Home (AOOH) advertising and experience company, this week announced USD 6.5 million in Series A2 funding to support the launch of additional national networks in convenience stores and grocery retailers fuelled by the rising momentum in programmatic technology. BIP Capital, who led Vibenomics’ Series A funding earlier […]
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Tuesday, October 27th, 2020
Russ Curry, Ministry of New Media
JCDecaux, has partnered with the global creative boutique FRED & FARID to develop a campaign using its Digital Street Furniture programs in four major U.S cities: New York, Los Angeles, Chicago and Boston. Instead of taking a traditional B2B approach to reach new advertisers, FRED & FARID Los Angeles proposed an alternative initiative to address […]
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