DailyDOOH

Talon has announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer. He joins Talon America from Cooler Screens where he served in the same role. He is responsible for leading new client development, revenue growth, go-to-market development and execution, and marketing in North America. Chris is based in Talon […]

Mesmerize has announced the addition of HomeTown Pharmacy, a Michigan-based pharmacy chain, to its point of care network. HomeTown Pharmacy specializes in pharmacy and infusion services and has long-term care pharmacy options for senior and PACE communities, with locations in Michigan, Ohio, and Indiana. Jonathan Grice, HomeTown’s President said “Mesmerize’s technology platform connects HomeTown Pharmacy […]

Captivate this week announced a strategic alliance with ACTV8me, a digital marketing technology leader, to extend ad reach and effectiveness through integration of ACTV8me’s proprietary SQR Code solution with Captivate’s ad inventory. Brands and agencies can now enhance any campaign across the Captivate network to become a direct-to-consumer (DTC) experience without changing the front-end creative, […]

Velocity, A Managed Services Company that provides IT managed services through network management, voice and data connectivity, along with digital media displays and advertising networks, announced this week the expansion of its exhibitor network as part of the agreement with Screenvision Media to deploy as many as 1,000 individual theaters and up to 4,000 digital displays. […]

Hivestack, the world’s largest, independent, programmatic digital out of home AdTECH company has this week announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising. Through this alliance, Invest DSP, the company’s Demand Side Platform, will be integrated into the Hivestack Supply Side Platform (SSP) which will […]

In celebration of Earth Day last week, Unibail-Rodamco-Westfield, the premier global developer and operator of Westfield shopping centers in the U.S., announced their newest digital franchise, EVER GREEN. EVER GREEN is an actionable video content segment featured on The Westfield Network and is designed to highlight brands’ sustainability efforts.

OOH TRACE an independent platform for real-time, Poof-of-Posting/Proof-of-Play verification of outdoor advertising creative campaigns,.officially launched this week. Developed by Carlos Viladevall, ex. CEO, Posterscope Spain, OOH TRACE describes itself as a “leap in the management of the investment and execution of brand campaigns across all OOH formats”. Carlos Viladevall told us “Our focus is to […]

Midwest advertising agency Extra Credit Projects (ECP) is bringing national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA). Rob Jackson, Creative Director and Principal of ECP said “As awareness around Earth Day continues to grow each year, we are driven to support […]

Hivestack, the world’s largest, independent, programmatic digital out of home #AdTECH company this week announced a partnership with Clear Channel Outdoor LatAm, the leading out of home (OOH) media advertising company in Latin America. 
Tom Motmans, Clear Channel Outdoor LatAm President & General Manager said “We pioneered programmatic OOH in the region of Latin America, […]

Neustar, Inc., a TransUnion company  has announced a partnership with Captivate LLC, aimed at helping improve and expand Captivate’s audience segmentation and targeting capabilities, in order to drive higher rates of brand advertising recall and consumer engagement. Brand clients can now seamlessly identify and reach high-value audiences across Captivate’s network of more than 23,000 high-resolution displays in […]