DailyDOOH

Place Exchange, a leading supply-side platform for programmatic out-of-home media, has announced a partnership with Cooler Screens. Cooler Screens is attempting to revolutionize the in-store experience by transforming retail spaces like cooler (refrigerator) doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. Cooler Screens can be found in leading […]

TransLink has partnered with Vancouver-based adtrackmedia to illuminate commutes with new innovative technology that will display full-motion videos through SkyTrain windows for customers travelling in the Dunsmuir tunnel. TransLink is the first transit agency in North America to implement this technology, which will bring in a new advertising revenue source and improve customer communication. “This […]

Omnicom Media Group has launched a programmatic marketplace for point-of-purchase screens in the US, encompassing approximately 80,000 screens nationwide. OMG’s Outdoor Media Group negotiated deals for inventory from retail vendors and networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, NRS Digital Media, Screenverse, Starlite, Velocity and Volta. OMG North America Chief Activation Officer Megan […]

Former Sales Director LatAm at Clear Channel Outdoor, Jacobo Gomez has joined Billups as Media Director, International. At Clear Channel he supported his clients’ out of home media strategies in Brazil, Chile, México and Perú. Prior to joining Clear Channel Outdoor, he worked for two of the largest digital media agencies in Spain (Dentsu and […]

Vistar Media this week announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather and traffic to promotional offers, directions to a store and localized […]

Hivestack has today announced an expansion of its programmatic operations in Italy. They have signed several local OOH/DOOH media owners via the Hivestack Supply Side Platform (SSP), including Domminaction, Rotopubblicità, MediaOne, and Deva Connection. We are told that additional integrations are underway with all other major media owners in the market, and the company expects […]

Infuse Digital and Encore Capital Management have announced a partnership with Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including exterior kiosks, exterior LED spectaculars, roadside LED monuments, LED […]

OneScreen.ai has released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said they invest in digital advertising, 97% are looking to alternative channels with 67% saying digital returns have diminished even after scaling up programs. In the largest study of its kind, Kickstand […]

Advantech has invited Intel and Quividi to discuss how #AI and digital signage are used to increase customer engagement. The webinar will tell you how Advantech and technology are transforming new experiences in how we shop, how we travel, how we bank, and how we learn. It will also point out how AI and analytics […]

Mesmerize has become a corporate member of NCPA, the National Community Pharmacists Association. The National Community Pharmacists Association represents 19,400 pharmacies and is dedicated to the continuing growth of community pharmacies and represents the professional and proprietary interests of independent community pharmacists. Mesmerize has joined the association as a corporate member to help further NCPA’s […]