DailyDOOH

Premier out-of-home media company BIG Outdoor has recently introduced the first-of-its-kind Austin Digital Network to the City of Austin, Texas. The centerpiece for the network is an 8 mm LED screen from SNA Displays’ EMPIRE Exterior line of video display technology. The digital display replaced static signage on the rooftop of a building in the […]

Out of home advertising revenue in the USA increased 16.7% in 2021 compared to the previous year, accounting for USD 7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH is leading the overall growth, and the segment jumped 22.7% compared to 2020. Fourth quarter total OOH […]

COMOTION MIAMI ’22 will take place during #MiamiTech Month on Wednesday April 20 and Thursday April 21 . Billed as the place that, we quote “Global mayors, leading technologists, public transport operators, venture capitalists, start-ups and established players – the entire landscape of new urban mobility is again present for our most critical CoMotion gathering […]

Route, the audience research body for the out-of-home advertising industry, has appointed Newsworks’ Denise Turner as CEO. She will join in July from Newsworks, where she has been director of research and insight since 2015. Denise replaces Robert Ray, the CEO of Route since 2020, who is retiring. Denise is known for having a deep […]

Firefly has announced that it will collaborate with Hyundai in promoting its vehicles, including EVs, to rideshare fleets and drivers across key US cities. The vehicles will be ready to have Firefly’s in-car and on-car screens installed, generating advertising revenue to subsidize the fleets and drivers. Starting today, fleet owners and individual drivers on rideshare […]

Carrefour Group has announced that it is joining forces with European venture capital firm daphni to launch Dastore, a venture capital fund dedicated to investing in new startups targeting the digital retail space. This new fund will initially invest €80 million by taking minority stakes in new high-potential start-ups in France and around the world […]

The Design: Retail Conference & Expo will be one of two distinct show floors and content programs featured at #RICE22, the new Retail Innovation Conference & Expo May 11-12 at McCormick Place in Chicago. It’s an in-person event which aims to help retailers keep pace with the rapid evolution and convergence of physical and digital. […]

Registration for the Ministry of New Media’s *new* AdTECH: OOH – Miami Conference is open and available here. It will take place April 20 during #MiamiTech Month (was the ‘Week’ April 17 – 24, 2022 but now described as a ‘month’). As usual, with our North American conferences, it will be chaired by Yahoo’s Global […]

OneScreen.ai is partnering with BuySellAds, a provider of technology that connects the world’s independent publishers with high-quality, relevant advertisers. The partnership extends OOH advertising to BuySellAds’s clients. Dave Rouse, Head of Business Development and Strategic Alliances at OneScreen.ai said “Through this partnership, we are helping the OOH industry to grow as we continue to educate […]

VIOOH‘s CEO JC Conti will keynote AdTECH: OOH – Singapore which takes place in-person this Wednesday March 30, 2022. His presentation is entitled ‘Programmatic DOOH: The Future is Now!‘ Programmatic as we know is touted as the future of DOOH, but why exactly is it creating such excitement? How do media owners get started, and […]