DailyDOOH

Vistar Media this week announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6% lift in intent to get vaccinated, and a 22% lift in consideration of seeking out information about COVID-19 vaccines within the next month. The Ad Council also saw a 64% increase in […]

Edison Interactive this week announced that it has integrated with the Hivestack Supply-Side Platform. Hivestack’s SSP partners, such as omnichannel demand-supply platforms (DSP) and Hivestack’s own DSP, will now be able to target the highly valuable golfing demographic on thousands of connected golf car screens through Shark Experience presented by Verizon. Jeremy Ostermiller, CEO and […]

Out of Home media specialists Talon Outdoor and VIOOH have announced that they formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns.  Sophie Pemberton, Chief Strategy Officer at Talon told us “OOH’s progressive shift from an off-line to an on-line medium is being driven by advertisers wanting to activate campaigns […]

Clinch, who describe themselves as a ‘Personalization Everywhere’ company this week announced it has partnered with OUTFRONT Media Inc. (NYSE:OUT) as its dynamic creative optimization partner. Oz Etzioni, CEO and Co-founder, Clinch told us “Digital-out-of-home is growing, but often regarded as having a high barrier to entry given the varying screen sizes, complex distribution methods, […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced that it will hold its first 2022 WE.DOOH (Women’s Empowerment in Digital Out of Home) interactive workshop on March 24, at 11am ET. DPAA’s WE.DOOH program is a series of webinars, seminars, […]

Edison Interactive has announced that Vistar Media is integrating with its platform. The partnership will allow marketers to target golf enthusiasts by utilizing the interactive screens on Shark Experience presented by Verizon, Vistar Media will provide programmatic access to thousands of golf cars across the U.S. With exclusive advertising placements throughout, the Shark Experience presented […]

Billed as the preeminent, must-attend OOH gathering of the year the GO OOH Media Conference & Expo is designed to bring the out of home and advertising industry and business closer via collaboration. It’s about anticipating what’s ahead, reinventing for even greater opportunity, and proving the vast power of OOH. As communities reopen and consumer […]

Richard Zecchino has joined Allvision, Canada’s pure-play digital out-of-home media company, and one of the top developers of high-value digital locations in the United States. Greg Smith, CEO of Allvision, told us “We are thrilled to have Rich join the Allvision team. Rich has a deep and highly valuable knowledge of the business, and we […]

Switzerland’s Schindler Group, has created the Schindler Media Network, a new digital OOH screen network focused on hyper-local advertising in residential and office buildings in Germany. The advertising will be promoted and sold by a Berlin start-up, Hygh, which already sells some advertising programmatically. Frank Schach, CEO of Schindler Germany was quoted as saying “Our […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media this week announced that its fifth Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. The DPAA Canada Summit attracts brands, agencies, DOOH media owners, programmatic firms and others to discuss the growing role of […]