DailyDOOH

GSTV, the national video network that engages and entertains targeted audiences at scale across tens of thousands of fuel retailers, has announced the launch of a new retail media network, GSTV AMPLIFY. Through AMPLIFY, GSTV now offers the nation’s largest centralized convenience media network. Operating as part of GSTV’s full sight, sound, and motion national […]

COMMB, the Canadian Out of Home Marketing and Measurement Bureau, has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as Head of Data Science. Reporting directly to Bureau President Amanda Dorenberg, he will be responsible for developing data-driven OOH measurement approaches to better inform members’ marketing decisions. Specifically, his […]

Kelly Steube has joined Firefly as their new VP of Marketing

The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving in personal vehicles is the leading choice for getting […]

Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home media, has announced a partnership with Clear Channel Outdoor Latin America. Tom Motmans, Clear Channel Outdoor Regional President for LatAm and CEO for Clear Channel Brazil told us “Clear Channel Latin America is always at the forefront of digital transformation and innovation. Our clients were […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended December 31st, 2021. JCDecaux Supervisory Board, which met on March 9, 2022, approved the audited financial statements for fiscal year 2021. Commenting on the 2021 results, Jean-François Decaux, Chairman of the Executive Board and Co-CEO […]

Swiftmile has expanded their digital-out-of-home advertising network in Miami with new locations and an ad campaign promoting scooter safety, sponsored by Helbiz. Transportation and safety have always gone hand-in-hand. This is no different for the micromobility industry. When the City of Miami Commission voiced their concerns for Light Electric Vehicle (LEV) safety, e-scooter operators were […]

Hivestack has announced a partnership with Exterion Media France. Cyril Derache, Sales Manager DOOH / EVENT at Exterion Media said “2022 will be the year of programmatic DOOH. Launching this new partnership with Hivestack is key for ExterionMedia. This expansion of programmatic within the DOOH universe will provide advertisers with new, unique opportunities.” Through this […]

Talon Outdoor says that it has proved that programmatic OOH delivers better results than online channels. Atlas, Talon’s DSP isa said to have proved that programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally of course, Out of Home has been considered a valuable channel for driving metrics such as impact […]

Captivate is honoring and celebrating #InternationalWomensDay and Women’s History Month with the launch of a Women in Business content series. The series will showcase candid advice from over 75 prominent female figures, reflect on female pioneers, highlight women-owned businesses, and empower viewers to nominate mentors, leaders and changemakers who have inspired them throughout their careers. […]